CAMPAIGN PLAN IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY323	CAMPAIGN PLAN IN PUBLIC RELATIONS	5	5	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit	Assist.Prof. SİNEM EYİCE BAŞEV
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to teach what is the idea development, research and planning stages when creating a public relations campaign.
Contents of the Course Unit:	The contents of the course include the subjects such as public relations campaign process; stages of the campaign: research, planning, implementation and evaluation; situation analysis and target audience analysis; examination of sample public relations campaigns.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List public relations campaign processes.
Explain public relations campaign processes.
Determine the importance of situation and audience analysis in public relations campaigns.
Examine samples of public relations campaigns.
Design a campaign with information about public relations campaign planning process.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	The relevant subject in the coursebook - Slides	General information on the contents of the course. Introducing the course materials. Introducing the creating stages of campaign in Public Relations	Lecture & Question and Answer & Discussion
2	The relevant subject in the coursebook - Slides	Analysis on awarded Public Relations campaigns, explaining necessary criteria for being successful in the creating stages of campaign in Public Relation	Presentation / Lecture & Question and Answer & Discussion
3	The relevant subject in the coursebook - Slides	Explaining the ways to be followed for creating stages of original and creative thoughts of campaign in Public Relation over sample projects	Presentation / Lecture & Question and Answer & Discussion
4	The relevant subject in the coursebook - Slides	Explaining the research stages in creating campaigns in Public Relation. Explaining the formal and informal sources used in the research	Presentation / Lecture & Question and Answer & Discussion
5	The relevant subject in the coursebook - Slides	Problem determination in the planning stages for creating campaigns in Public Relation. Situation analysis and determining the objectives, explaining the steps	Presentation / Lecture & Question and Answer & Discussion
6	The relevant subject in the coursebook - Slides	Determination of target groups in the planning stages for creating campaigns in Public Relation and explaining the subjects for preparing the program objectives of these target groups	Presentation / Lecture & Question and Answer & Discussion
7	The relevant subject in the coursebook - Slides	Determination of the action plan preparation strategies in the planning stages for creating campaigns in Public Relation	Presentation / Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	The relevant subject in the coursebook - Slides	Communication strategies developing methods for creating campaigns in Public Relation, media planning strategies by determining the correct and effective message	Presentation / Lecture & Question and Answer & Discussion
10	The relevant subject in the coursebook - Slides	Communication strategies developing methods for creating campaigns in Public Relation, media planning strategies by determining the correct and effective message	Presentation / Lecture & Question and Answer & Discussion
11	The relevant subject in the coursebook - Slides	Program evaluation in the creating stages of campaign in Public Relation, Program Application Plan (Determining the Responsibilities, Calendar, Budget) and taking feedbacks and program evaluation stages.	Presentation / Lecture & Question and Answer & Discussion
12	Evaluation of Projects by Students	Evaluation of Projects by Students and Criticization on them	Question and Answer & Discussion
13	Evaluation of Projects by Students	Evaluation of Projects by Students and Criticization on them	Question and Answer & Discussion
14	Evaluation of Projects by Students	Evaluation of Projects by Students and Criticization on them	Question and Answer & Discussion
15	Evaluation of Projects by Students	Evaluation of Projects by Students and Criticization on them	Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Agile Pr, Salzman M. (2017). Epub.
Black S., Taylor and Francis, Practice of Public Relations
Basak N., Coskun B. G. (2014). Teoriden Pratige Halkla Iliskiler Projeleri Odullu Ornek Uygulamalar, Nobel Publications
Green A., Page K. Creativity in Public Relations
Grunig J. Halkla Iliskiler ve Iletisim Yonetiminde Mukemmellik, Rota Publications
Peltekoglu Balta F. (2016). Halkla Iliskiler Nedir?, Beta Publications
Satır K. C., Erendag S. F., Demir G. Z. (2017). Stratejik Halkla Iliskiler ve Uygulamalari, Nobel Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.						5
2	Compare current theories in the field and communication theories.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.					4
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.						5
2	Using field knowledge, identify and solve problems related to field.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.						5
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.						5
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.					4
3	Designs a communication plan by taking responsibility in case of problems related to the field.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.					4
2	Analyze the developments, changes and innovations in his field and gices an example.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.					4
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.				3
2	Analyze and interpret the social and global impacts of issues related with communication.					4
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	5	70
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	4	4	16
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	40	0	175