POLITICAL COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY214	POLITICAL COMMUNICATION	4	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit	Assist.Prof. NEVRA ÜÇLER
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to create new interests and job opportunities by giving basic information about political communication and political campaigns.
Contents of the Course Unit:	The contents of the course include the subjects such as definition and historical development of political communication, its relations with other fields, methods and techniques in political communication, types of political advertising and negative political advertising. Political communication in the media will be evaluated. The political campaign strategy will be explained step by step from a wide perspective. The content of the course includes political campaigns in national and international areas and their impact on voters.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain all the electoral systems between the dilemma of fairness in representation and stability in ruling.
Examine the elections held in Turkey between 1923 - 2018 and analyze the number of seats in the parliament in proportion to the votes of political parties and the vote preferences of the people by the elections.
Examine the election slogans used by the government and the opposition parties in the elections between 1923-2018 in order to address the public that were created with the support from professional institutions (advertising agencies, PR companies).
Determine the relationship between political communication and other areas.
Compare the level of development of public opinion by considering that the messages used in political communication are closely related to the level of development of the public.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	The related subject in the coursebook - Presentation	Defining the Political Communication, its objectives and historical development.	Presentation and Lecture
2	The related subject in the coursebook - Presentation	Relations between Political Communication and other fields	Presentation and Lecture
3	The related subject in the coursebook - Presentation	Political Communication actors.	Presentation and Lecture
4	The related subject in the coursebook - Presentation	Political Communication types.	Presentation and Lecture
5	The related subject in the coursebook - Presentation	Methods and Techniques in Political Communication.	Presentation and Lecture
6	The related subject in the coursebook - Presentation	Political Advertisement types.	Presentation and Lecture
7	The related subject in the coursebook - Presentation	Negative Political Advertisement	Presentation and Lecture
8	-	MID-TERM EXAM	-
9	The related subject in the coursebook - Presentation	Political Communication in Media	Presentation and Lecture
10	The related subject in the coursebook - Presentation	Political campaign strategies	Presentation and Lecture
11	The related subject in the coursebook - Presentation	Evaluating the place of candidate and party	Presentation and Lecture
12	The related subject in the coursebook - Presentation	Evaluating the target group	Presentation and Lecture
13	The related subject in the coursebook - Presentation	Communication methods	Presentation and Lecture
14	The related subject in the coursebook - Presentation	Opinion research	Presentation and Lecture
15	The related subject in the coursebook - Presentation	Political Communication on national and international bases	Presentation and Lecture
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Aysel, A. (2011). Siyasal Iletisim, Gen. 3rd Ed., Ankara: Nobel Publications
Devran,Y. ve otekileri, (2011). Secim Kampanyalarinda Geleneksel Medya, Internet ve Sosyal Medyanin kullanimi, editor Yusuf Devran, Istanbul: Baslik Publications
Tokgoz, O. (2010). Secimler, Siyasal Reklamlar ve Siyasal Iletisim, Ankara: Imge Bookstore
Wolsfed, G. (2011). Making Sense of Media&Politics: Five Principles in Political Communication

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.						5
2	Compare current theories in the field and communication theories.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.			2
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.				3
2	Using field knowledge, identify and solve problems related to field.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.		1
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.			2
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.		1
3	Designs a communication plan by taking responsibility in case of problems related to the field.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.				3
2	Analyze the developments, changes and innovations in his field and gices an example.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.			2
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.		1
2	Analyze and interpret the social and global impacts of issues related with communication.				3
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	2	10	20
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	2	9	18
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	33	0	147