GRAPHIC DESIGN APPLICATIONS IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY226	GRAPHIC DESIGN APPLICATIONS IN ADVERTISING	4	5	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit	Assist.Prof. CİHAN EMRE TANÇ
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to teach students the advertising graphics related to the advertising industry and to make design applications.
Contents of the Course Unit:	The contents of the course include the subjects such as graphic elements, 3D modelling and animation, advertising design and production, logo design, corporate identity and outdoor advertising.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain the elements of graphic design.
Examine 3D modelling and animation programs.
Use 3D modelling and animation programs.
List the stages of the logo design.
Design a logo by following the stages of the logo design.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Coursebook + Presentation	General introduction to the course	Lecture & Question and Answer
2	Coursebook + Presentation	Introduction to Graphic Design	Lecture & Question and Answer
3	Coursebook + Presentation	Explaining Graphic Elements	Lecture & Question and Answer
4	Coursebook + Presentation	3D Modelling and Animation	Lecture & Question and Answer
5	Coursebook + Presentation	3D Modelling and Animation	Lecture & Question and Answer
6	Coursebook + Presentation	Advertisement design, graphic and creation	Lecture & Question and Answer
7	Coursebook + Presentation	Advertisement design, graphic and creation	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Coursebook + Presentation,Revision	General Revision	Lecture & Question and Answer,Revision
10	Coursebook + Presentation	Logo Design	Lecture & Question and Answer
11	Coursebook + Presentation	Logo Design	Lecture & Question and Answer
12	Coursebook + Presentation	Corporate Identity	Lecture & Question and Answer
13	Coursebook + Presentation	Corporate Identity	Lecture & Question and Answer
14	Coursebook + Presentation	Advertising for Outer Spaces	Lecture & Question and Answer
15	Coursebook + Presentation,Revision	General Revision	Lecture & Question and Answer,Revision
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Eldem M., Ozdem, O. O. (2015). Reklamda Gorsel Tasarim, Say Publications
Shaughnessy, A., Bierut, M. (2009). Graphis Design: A User’s Manual
Ucar, F. T. (2014). Gorsel Iletisim ve Grafik Tasarimi, Inkilap Bookstore

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.					4
2	Compare current theories in the field and communication theories.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.	0
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.				3
2	Using field knowledge, identify and solve problems related to field.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.	0
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.		1
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.	0
3	Designs a communication plan by taking responsibility in case of problems related to the field.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.			2
2	Analyze the developments, changes and innovations in his field and gices an example.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.	0
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.				3
2	Analyze and interpret the social and global impacts of issues related with communication.	0
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	5	70
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	3	21
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	6	4	24
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	156