GRAPHIC PRODUCTION IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI207	GRAPHIC PRODUCTION IN ADVERTISING	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. HÜSEYİN DİKME
Instructor(s) of the Course Unit	Assoc.Prof. YELDA ÜLKER
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Upon successful completion of the course, it is aimed that students will gain the infrastructure to perform graphic production in advertising.
Contents of the Course Unit:	The concept of advertising, its characteristics and types, advertising agencies and graphic producers, basic principles of graphic production in advertising, colour, composition, typography in graphic production, graphic production in advertising and visual identity, the relationship between graphic production in advertising and corporate identity components, graphic production in advertising and brand, brand identity, graphic production in advertising media (newspaper and magazine), graphic production in advertising media (television), graphic production in advertising media (outdoor and internet), graphic production case studies in advertising campaign examples and graphic production case studies in advertising constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the concept of advertising correctly.
Explains the stages of graphic production in advertising on a case study.
Analyses and compares examples of graphic production in advertising.
Explains the features that should be considered in graphic production.
Analyses graphic production in advertising in the contexts of corporate identity, visual identity and brand identity.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review	Introduction, general information about the course: Aim, Content, Application, Evaluation Explanation of the weekly course programme: Syllabus Bibliography	Lecture, Discussion
2	Reading a book chapter on the subject	Advertising concept, features and types Advertising agencies and graphic producer	Lecture, Discussion
3	Analysing visual examples related to the subject	Basic principles of graphic production in advertising	Lecture, Discussion, Project application
4	Analysing visual examples related to the subject	Colour, composition, typography in graphic production	Lecture, Discussion, Project application
5	Analysing visual examples related to the subject	Graphic production and visual identity in advertising	Lecture, Discussion, Project application
6	Analysing visual examples related to the subject	The relationship between graphic production in advertising and corporate identity components	Lecture, Discussion, Project application
7	Analysing visual examples related to the subject	Graphic production in advertising and brand, brand identity	Lecture, Discussion, Project application
8	-	MID-TERM EXAM	-
9	Analysing visual examples related to the subject	Graphic production in advertising media (newspapers and magazines)	Lecture, Discussion, Project application
10	Analysing visual examples related to the subject	Graphic production in advertising media (television)	Lecture, Discussion, Project application
11	Analysing visual examples related to the subject	Graphic production in advertising media (outdoor)	Lecture, Discussion, Project application
12	Analysing visual examples related to the subject	Graphic production in advertising media (internet)	Lecture, Discussion, Project application
13	Analysing visual examples related to the subject	Graphic production case studies in advertising campaign examples	Lecture, Discussion, Project application
14	Analysing visual examples related to the subject	Graphic production in advertising case studies	Lecture, Discussion, Project application
15	Analysing visual examples related to the subject	Graphic production in advertising case studies	Lecture, Discussion, Project application
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ambrose, G; Akder, F; Uslu, M. E.; Harris, P. (2012). Grafik Tasarımının Temelleri, Literatür Yayınları
Teker, U. (2009). Grafik Tasarım ve Reklam, Yorum Sanat yayınevi

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.				3
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.					4
2	Takes responsibility in accordance with the project objectives as a project manager or participant.				3
3	Sets the purpose and target for the organization / institution.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.						5
2	Shows that he/she understands the continuity of the learning need.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.				3
2	Communicates effectively with stakeholders in the professional field.					4
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.						5
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.				3
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.					4
3	Has the ability to encourage innovations.						5
4	Thinks critically about the organization / institution.					4
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	3	36
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	3	36
Assignment (Homework)	2	10	20
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	148