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MEDIA DESIGN PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI204 MEDIA DESIGN 4 3 3 6

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Prof. HÜSEYİN DİKME
Instructor(s) of the Course Unit Assist.Prof. İPEK SUCU
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to examine innovative work in the field of media and multimedia, including videographic and computer-generated visuals, audio and textual applications of media in media design and discussions that conceptualise them, and studies in the field of media and communication.
Contents of the Course Unit: It introduces, examines and evaluates the conceptualisation of media design and research on the subject, design processes in media studies within the framework of media design principles, elements of design and the importance of design in the effective use of media.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Defines the basic principles of basic media design.
Explains the features that media designs should have.
Explains media visuals by analysing media design examples.
Interprets the scope of creative work in media studies.
Discusses the connection between analysis and interpretation and inference about media design.
Explains how the design process occurs in media design.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature review Introduction, general information about the course: Aim, Content, Application, Evaluation, Explanation of Weekly Course Programme: Syllabus, Bibliography. Lecture, Discussion
2 Literature review The importance of media design and basic representations in media design Lecture, Discussion
3 Literature review Basic principles of media design Lecture, Discussion
4 Literature review Analysing the processes of media design Lecture, Discussion
5 Literature review Communication process and design process in media Lecture, Discussion
6 Literature review Media and Classical Criticisms of the Public Sphere, Television Discussion Programmes Lecture, Discussion
7 Literature review The effect of art movements in media design Lecture, Discussion
8 - MID-TERM EXAM -
9 Literature review Examination of media design work samples Lecture, Discussion
10 Literature review Electronic Culture and Cyberspace Lecture, Discussion
11 Literature review Examination of coding examples in media design Lecture, Discussion
12 Literature review Simulacra, Hyper-reality and Meaning in Media Lecture, Discussion
13 Literature review Modernism, Post-Modernism and Media Design Lecture, Discussion
14 Literature review Globalisation, New Communication Technologies and Alternative Media Lecture, Discussion
15 Literature review Digital uses in media design and examples from media design Lecture, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Medya ve Tasarım. Süreyya Çakır. Urzeni Yayıncılık.
Yeni Medya ve Görsel İletişim Tasarımı. Suzan Duygu Bedir Erişti. Pegem Akademi Yayıncılık.
İnteraktif Medya Tasarımı için Yaratıcı Düşünme. Oğuzcan Özcan, A.Evren Yantaç. Pusula Yayıncılık.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Has advanced knowledge in the field.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Uses the basic information in the field of Advertising in interdisciplinary studies.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Has the ability to transfer the knowledge of the field to employees and teammates.
4
2
Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.
5

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Creates communication programs within the advertising campaign.
5

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conducts research and studies on subjects related to the field.
5
2
Takes responsibility in accordance with the project objectives as a project manager or participant.
4
3
Sets the purpose and target for the organization / institution.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluates critically the acquired knowledge and skills.
4
2
Shows that he/she understands the continuity of the learning need.
5

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.
5
2
Communicates effectively with stakeholders in the professional field.
5
3
Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.
4
4
Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Behaves in accordance with organization/institution, business and social ethical values.
4
2
Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.
5
3
Has the ability to encourage innovations.
5
4
Thinks critically about the organization / institution.
5
5
Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 12 4 48
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 12 3 36
Assignment (Homework) 1 15 15
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 5 5
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 43 0 155
Total Workload of the Course Unit 155
Workload (h) / 25.5 6,1
ECTS Credits allocated for the Course Unit 6,0