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TEXT AND GRAPHIC DESIGN TYPOGRAPHY PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
GTP107 TEXT AND GRAPHIC DESIGN TYPOGRAPHY 1 4 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. MUSTAFA GÜNAY
Instructor(s) of the Course Unit Lecturer ÖZGE ORTAÇ
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: Writing and typography to teach the basic theory and terminology.
Contents of the Course Unit: Definition of typography and graphic design in terms of importance: the historical development of typography, the birth of summer and the first alphabet, the Latin alphabet, which until the discovery of the dominant development, the development of printing and printing fonts, IX. and XX century. century typography, the typography on the basic terms: letter about the anatomy terms, font, font family, font weight and style, font, measurement of type, space, space to be complied with the rules, space types: letters, words, lines, negative, and look the middle of space, space is taught in special cases. Vector applications built with the support of the program.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Profession responsibilities related to values ​​and ethical knowledge.
Vectorial design with support for programs that can produce the product level, have the aesthetic point of view.
Unique, aesthetic and practical graphic design products detect.
The design can produce the product level, have the aesthetic point of view.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Written - the Visual Resources General information about typography, history of typography. Lecturing
2 Written - the Visual Resources Typography in the definitions. Alphabets, fonts. Lecturing
3 Practices Upper case and lower case basic writing, Coursework applications. Lecturing - Laboratory
4 Practices Vectorial programs with the support of the baseline grid, typographic sizes by using blocking with large letters spelling-cored question. Lecturing - Laboratory
5 Practices-Written - the Visual Resources Fonts or font information. Character anatomy, Font families, Writing weight varieties, emphasis Bookmarks, the Applications. Lecturing - Laboratory
6 Practices-Written - the Visual Resources Words in, paragraphs, the way it works inside and outside the hierarchical order. Lecturing
7 Practices In the vector program the teachings typographic applications. Lecturing - Laboratory
8 - MID-TERM EXAM -
9 Written - the Visual Resources Concomitant use of different fonts, sample videos from the world and Turkey. Lecturing - Laboratory
10 Written - the Visual Resources Of typography 's usage, legibility and readability. Lecturing
11 Written - the Visual Resources Within the meaning of the words in the typographic applications hosting. Lecturing - Laboratory
12 Practices-Written - the Visual Resources The typographic posters work techniques and applications in vector programs. Lecturing - Laboratory
13 Practices-Written - the Visual Resources The keywords will be prepared with the help of a story and the story of typography vector programs and samples prepared using the language. Lecturing - Laboratory
14 Practices-Written - the Visual Resources The keywords will be prepared with the help of a story and the story of typography vector programs and samples prepared using the language. Lecturing - Laboratory
15 Practices Stories of the study of language, comments on the draft study, corrections, and the final preparation phase. Lecturing
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

The Basics of Modern Typography, distinguished Publishing, Namik Kemal Sarıkavak
Basics of typography in, Gavin Ambrose / Paul Harris
Visual Dictionary of Of typography, Gavin Ambrose / Paul Harris

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
The basic communication, design and graphic design principles related to the fields of diagnosis.
5
2
Advertising, publishing, printing graphic design, such as information relating to their field of study and has the industry's needs.
5
3
Used in graphic design, computer programs have sufficient knowledge to use.
4
4
Job responsibilities and ethical values ​​has information on.
5

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Contemporary, original, aesthetic and practical graphic design recognizes.
5
2
Recognize and authority in the field of art and design will follow.
5
3
Computer supported graphic design programs recognize.
4
4
Design, implementation and recognizes the printing stage.
5

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Graphic design can produce a product level, has the aesthetic point of view.
5
2
Creation of graphic design, implementation plans and production phases.
5
3
Graphic design creates products and projects.
4

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Design prepress and postpress stages of diagnosis.
4
2
All types of graphic design product design.
5
3
Carries out all stages of graphic design from the preparation for printing to post-press.
5
4
Photography, web design, animation production in the field is made​​.
1

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Graphic design in creating products, ideas, sketches, concept creation, implementation and prepare makeready processes independently.
5
2
In advertising agencies, graphic design studios, advertising departments of companies; advertising campaign creates product concepts and designs.
5
3
Design, projects and exhibitions ability has to offer.
5
4
The renewed communication and design perspective, current computer programs will follow.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Acquired advanced knowledge in the field of graphic design to critically evaluate.
4
2
Life-long learning is conscious of the need.
5
3
Develops professional knowledge and skills continuously.
5
4
Design an objective perspective to gain the skill assessment.
5

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Verbal and written communication, at least one foreign language at least at the level of European Language Portfolio A2 uses information in the field of informatics and computer science monitors and communicates with colleagues.
3

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
All graphical design product, is designed in accordance with design criteria.
5
2
Professional computer software professional, efficient and has the ability to use quickly.
5
3
The concept, introducing professional takes photos, website design and animation.
1
4
Advertising agencies and design studios as well as to the fields of study, professional liability, to act in accordance with ethical values ​​are capable of.
0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 4 56
Preliminary & Further Study 14 2 28
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 3 8 24
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 5 5
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 35 0 122
Total Workload of the Course Unit 122
Workload (h) / 25.5 4,8
ECTS Credits allocated for the Course Unit 5,0