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PROFESSIONAL ENGLISH I PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
YDL201 PROFESSIONAL ENGLISH I 3 2 2 2

GENERAL INFORMATION

Language of Instruction : English
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. SACİDE VURAL
Instructor(s) of the Course Unit Lecturer AYLİN AYDIN-Lecturer ESMA ŞERMET-Assist.Prof.Dr. FADIL SULIMAN SALIH ELMENFI-Lecturer NURDAN GÖRGÜLÜ-Lecturer ÖZGÜR KARAKAŞ-Lecturer PINAR ASLAN-Lecturer SAMET ÇAKIROĞLU-Lecturer ŞENAY ÇAYLAN

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to enable students communicate in English in a wide range of business situations, develop communication skills in business and enlarge their knowledge of the business world in the target language. The course also aims to pave the way for being fluent and confident in using the language of business and help them increase their career prospects over a language.
Contents of the Course Unit: BASIC USER: Contents of the course include introducing yourself in the target language, discussions on problems at work, foods from different countries, buying different products, doing business in another country. The course covers authentic articles, on a variety of topics from prominent newspapers and online business websites along with authentic interviews with businesspeople and a wide range of business oriented topics and disciplinary texts. INDEPENDENT USER: Contents of the course include letters in various business occasions such as hotel bookings, acceptance of invitations, declining of invitations, conveying of a meeting, confirmation and cancelling of a meeting, letters of thanks and discussing gender related qualities socialising etc. The course covers authentic articles, on a variety of topics from prominent newspapers and online business websites along with authentic interviews with businesspeople and a wide range of business oriented topics and disciplinary texts. PROFICIENT USER: Contents of the course include dealing with communication breakdown, words to describe good and bad communicators, marketing collocations, idioms, multi-word verbs etc. The course covers authentic articles, on a variety of topics from prominent newspapers and online business websites along with authentic interviews with businesspeople and a wide range of business oriented topics and disciplinary texts.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Employ basic skills to deal with people in business situations.
Distinguish differences and similarities between doing business in their home country and in other countries.
Use the language flexibly and effectively for social and professional purposes.
Demonstrate their knowledge of the field of study in a 5-minutes presentation.
Use their knowledge of business vocabulary in their writings.
Identify problems in business life and discuss on them in the target language.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introducing the coursebook and explaining the syllabus, Basic User : Introducing yourself Independent User : Making contact Proficient User : Good communication Lecture, Question and Answer, Discussion
2 The relevant unit in the coursebook Basic User : Introducing others Independent User : Discussing ideas about career Proficient User : Dealing with communication breakdown Lecture, Question and Answer, Discussion
3 The relevant unit in the coursebook Basic User : Talking about work and leisure Independent User : Talking about buying and selling Proficient User : International marketing, brands Lecture, Question and Answer, Discussion
4 The relevant unit in the coursebook Basic User : Reading about work and leisure Independent User : Reaching agreement Proficient User : Global markets Lecture, Question and Answer, Discussion
5 The relevant unit in the coursebook Basic User : Problems in business life Independent User : Presenting your company Proficient User : Networking Lecture, Question and Answer, Discussion
6 The relevant unit in the coursebook Basic User : Solving problems Independent User : Discussion on types of companies Proficient User : Promoting customer loyalty Lecture, Question and Answer, Discussion
7 The relevant unit in the coursebook Basic User : Travel details Independent User : Discussing ideas Proficient User : Defining success Lecture, Question and Answer, Discussion
8 - MID-TERM EXAM -
9 The relevant unit in the coursebook Basic User : Making bookings, checking arrangements Independent User : Successful meetings Proficient User : Comparing similarities and differences between two companies Lecture, Question and Answer, Discussion
10 The relevant unit in the coursebook Basic User : Eating out Independent User : Discussing causes of stress Proficient User : Motivation Lecture, Question and Answer, Discussion
11 The relevant unit in the coursebook Basic User : Making decisions: Food Independent User : Discussing gender related qualities Proficient User : What makes a job satisfying Lecture, Question and Answer, Discussion
12 The relevant unit in the coursebook Basic User : Buying and Selling: Describing a product Independent User : Socialising: greetings and small talk Proficient User : Risk in business Lecture, Question and Answer, Discussion
13 - Student Activity: Language Fair Out-of-class activities
14 - TASK: Presentation and Feedback Presentation by Students
15 - TASK: Presentation and Feedback Presentation by Students
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Cotton, D. (2012). Market Leader, Elementary. Harlow: Pearson Longman.
Cotton, D. (2007). Market Leader, Pre-Intermediate. Harlow: Pearson Longman.
Cotton, D. (2006). Market Leader, Upper-Intermediate. Harlow: Pearson Longman.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences.
2
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
3
Communicate and explain the current information about communication with communication theories.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
2
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
2
Analyze the international media structures and choose the media structure that is appropriate for his/her community.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level through media practices.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply his / her knowledge about media management and organization in his / her professional life.
2
Propose individual or team solutions for any problems in professional applications and production.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
2
Critically interpret the economic, political and sociological dimensions of the media.
3
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conduct literature research in a foreign language related to his/her field.
2
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Defend scientific, social and ethical values in his / her field studies.
2
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 12 2 24
Preliminary & Further Study 11 1 11
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 2 1 2
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 5 5
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 4 4
Short Exam 1 6 6
Preparation for the Short Exam 0 0 0
TOTAL 30 0 54
Total Workload of the Course Unit 54
Workload (h) / 25.5 2,1
ECTS Credits allocated for the Course Unit 2,0