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PROFESSIONAL ENGLISH II PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
YDL202 PROFESSIONAL ENGLISH II 4 2 2 2

GENERAL INFORMATION

Language of Instruction : English
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to enable students communicate in English in a wide range of business situations, develop communication skills in business and enlarge their knowledge of the business world in the target language. The course also aims to pave the way for being fluent and confident in using the language of business and help them increase their career prospects over a language.
Contents of the Course Unit: BASIC USER: Contents of the course include introducing yourself in the target language, discussions on problems at work, foods from different countries, buying different products, doing business in another country. The course covers authentic articles, on a variety of topics from prominent newspapers and online business websites along with authentic interviews with businesspeople and a wide range of business oriented topics and disciplinary texts. INDEPENDENT USER: Contents of the course include letters in various business occasions such as hotel bookings, acceptance of invitations, declining of invitations, conveying of a meeting, confirmation and cancelling of a meeting, letters of thanks and discussing gender related qualities socialising etc. The course covers authentic articles, on a variety of topics from prominent newspapers and online business websites along with authentic interviews with businesspeople and a wide range of business oriented topics and disciplinary texts. PROFICIENT USER: Contents of the course include dealing with communication breakdown, words to describe good and bad communicators, marketing collocations, idioms, multi-word verbs etc. The course covers authentic articles, on a variety of topics from prominent newspapers and online business websites along with authentic interviews with businesspeople and a wide range of business oriented topics and disciplinary texts.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Discuss and interpret current theories, concepts, methods and ideas in the field of study.
Analyse the texts associated with their field of study.
Compile the target knowledge through the primary sources.
Demonstrate their knowledge of the field of study in a written exam or assignment.
Write a paragraph dealing with a subject in the field of study.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introducing the coursebook and explaining the syllabus, Basic User : Introducing yourself Independent User : Making contact Lecture, Question and Answer, Discussion
2 The relevant unit in the coursebook Basic User : Describing people Independent User : Discussing ideas about markets Proficient User : Discussing the use of internet Lecture, Question and Answer, Discussion
3 The relevant unit in the coursebook Basic User : Advertising and markets Independent User : Discussing planning Proficient User : Team building Lecture, Question and Answer, Discussion
4 The relevant unit in the coursebook Basic User : Participating in discussion Independent User : Interrupting and clarifying Proficient User : Resolving conflict: Thinking styles Lecture, Question and Answer, Discussion
5 The relevant unit in the coursebook Basic User : Companies Independent User : Qualities and skills of a good manager Proficient User : Ways of raising money Lecture, Question and Answer, Discussion
6 The relevant unit in the coursebook Basic User : Describing companies Independent User : Socializing and entertaining Proficient User : Raising finance Lecture, Question and Answer, Discussion
7 The relevant unit in the coursebook Basic User : Internal communication Independent User : Managing conflict Proficient User : Customer complaints Lecture, Question and Answer, Discussion
8 - MID-TERM EXAM -
9 The relevant unit in the coursebook Basic User : Making arrangements Independent User : Negotiating a solution to a problem with an employee Proficient User : Handling complaints Lecture, Question and Answer, Discussion
10 The relevant unit in the coursebook Basic User : Company cultures, Cultural mistakes Independent User : Starting new business Proficient User : Crisis management Lecture, Question and Answer, Discussion
11 The relevant unit in the coursebook Basic User : Identifying problems and agreeing action Independent User : Public and private sector companies Proficient User : When is a problem a crisis? Lecture, Question and Answer, Discussion
12 The relevant unit in the coursebook Basic User : Interview skills Independent User : Innovative products Proficient User : Management styles and qualities Lecture, Question and Answer, Discussion
13 - Student Activity: Language Fair Out-of-class activities
14 - TASK: Presentation and Feedback Presentation by Students
15 - TASK: Presentation and Feedback Presentation by Students
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Cotton, D. (2006). Market Leader, Upper-Intermediate. Harlow: Pearson Longman.
Cotton, D. (2007). Market Leader, Pre-Intermediate. Harlow: Pearson Longman.
Cotton, D. (2012). Market Leader, Elementary. Harlow: Pearson Longman.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
0
2
List the main features of communication in items.
0
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
0

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
0
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
0
3
Tell the basic concepts of public relations and advertising in detail.
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
0
2
Use the leadership, communication and presentation skills in occupational events.
2

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
5
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
2
3
Create communication programs within the public relations and advertising campaign.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
0

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
0

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 12 2 24
Preliminary & Further Study 11 1 11
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 2 1 2
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 5 5
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 4 4
Short Exam 1 6 6
Preparation for the Short Exam 0 0 0
TOTAL 30 0 54
Total Workload of the Course Unit 54
Workload (h) / 25.5 2,1
ECTS Credits allocated for the Course Unit 2,0