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INTRODUCTION TO PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT108 INTRODUCTION TO PUBLIC RELATIONS 2 3 3 7

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide the students the needed foundation for a succeeding public relations practice by introducing concept, history and models of public relations.
Contents of the Course Unit: Contents of the course include the subjects as in defining public relations, summarizing the historical development of public relations, recognizing the target audience, explaining the basic principles, functions and responsibilities of public relations, specifying the fields where public relations interact.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define the basic concepts of public relations.
Explain the importance of recognizing human nature and target audience through past campaign examples.
Explain 4 models of public relations.
Summarize the history of public relations.
Explain the public relations practices such as crisis communication, reputation management, issue management and sponsorship through case studies.
Explain the communication theories related to public relations by linking to trends.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Definition, Importance and Features of Public Relations Lecture & Question and Answer
2 Reading the related subject in the coursebook Historical Development of Public Relations Lecture & Question and Answer
3 Reading the related subject in the coursebook Similar and Different Aspects of Public Relations from Other Disciplines: Public Relations and Advertising, Public Relations and Propaganda, Public Relations and Lobbying Lecture & Question and Answer
4 Reading the related subject in the coursebook Public Relations and Institutional Advertising, Public Relations and Publicity, Public Relations And Marketing Lecture & Question and Answer
5 Reading the related subject in the coursebook Understanding Human on the basis of Public Relations Lecture & Question and Answer
6 Reading the related subject in the coursebook Public Relations and Communication Lecture & Question and Answer
7 Reading the related subject in the coursebook Culture and Environment, Social Groups Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Principles in Public Relations. Lecture & Question and Answer
10 Reading the related subject in the coursebook Public Relations and Business Lecture & Question and Answer
11 Reading the related subject in the coursebook Organization Structure in Public Relations and Public Relations Agency Lecture & Question and Answer
12 Reading the related subject in the coursebook Steps to be taken in Public Relations Lecture & Question and Answer
13 Reading the related subject in the coursebook Relations with Media Lecture & Question and Answer
14 Reading the related subject in the coursebook Necessary Journalism Information Regarding Public Relations Lecture & Question and Answer
15 Reading the related subject in the coursebook Necessary Journalism Information Regarding Public Relations Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Asna, A. (2006). Kuramda ve Uygulamada Halkla İlişkiler, Istanbul: Pozitif Publications
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books
Bulbul, A. R. (2004). Halkla Iliskiler. Ankara: Nobel Press Distributions
Heath, R. L., ve Coombs, W. T. (2006). Today's public relations: An introduction. Sage.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
4
2
List the main features of communication in items.
4
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
2

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
0
3
Tell the basic concepts of public relations and advertising in detail.
5

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
3
2
Use the leadership, communication and presentation skills in occupational events.
3

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
3
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
4
3
Create communication programs within the public relations and advertising campaign.
1

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
3

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
2

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
1

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 5 70
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 12 12
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 10 10
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 178
Total Workload of the Course Unit 178
Workload (h) / 25.5 7
ECTS Credits allocated for the Course Unit 7,0