1 |
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Introduction |
Lecture |
2 |
Internet and Literature Review |
Media planning concept and its development |
Lecture |
3 |
Internet and Literature Review |
Media tools and their functions |
Lecture |
4 |
Internet and Literature Review |
Determining the target group |
Lecture |
5 |
Internet and Literature Review |
Media planning stages |
Lecture |
6 |
Internet and Literature Review |
Marketing, advertisement and media |
Lecture |
7 |
Internet and Literature Review |
Marketing, advertisement and media |
Lecture |
8 |
- |
MID-TERM EXAM |
- |
9 |
Internet and Literature Review |
Advantages and disadvantages in advertisements |
Lecture & Question and Answer |
10 |
Internet and Literature Review |
Budgeting in Media planning |
Lecture & Question and Answer |
11 |
Internet and Literature Review |
Budgeting in Media planning |
Lecture & Question and Answer |
12 |
Internet and Literature Review |
Purchasing Process in Media planning |
Lecture & Question and Answer |
13 |
Internet and Literature Review |
Measurement and counting |
Lecture & Question and Answer |
14 |
Internet and Literature Review |
Problems confronted in Media planning |
Lecture & Question and Answer |
15 |
Internet and Literature Review |
Current examples from Media planning |
Lecture & Question and Answer & Research |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |