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INTERNATIONAL BRAND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UTY315 INTERNATIONAL BRAND MANAGEMENT 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature Review, Reading the related subject in the coursebook Brand Concept Lecture Discussion
2 Literature Review, Reading the related subject in the coursebook Importance of Brand in terms of Marketing Lecture Discussion
3 Literature Review, Reading the related subject in the coursebook Concepts in Brand and Brand Registry Lecture Discussion
4 Literature Review, Reading the related subject in the coursebook Planning Strategic Brand Management Processes Lecture Discussion
5 Literature Review, Reading the related subject in the coursebook Brand Equivalence and Brand Loyalty Phenomenon Lecture Discussion
6 Literature Review, Reading the related subject in the coursebook Other Brand Equation Elements: Brand Identity, Brand personality, Brand Image Lecture Discussion
7 Literature Review, Reading the related subject in the coursebook Brand Creation Strategies Lecture Discussion
8 - MID-TERM EXAM -
9 Literature Review, Reading the related subject in the coursebook Audio Visual Elements of Brand Lecture Discussion
10 Literature Review, Reading the related subject in the coursebook Brand Communication Lecture Discussion
11 Literature Review, Reading the related subject in the coursebook Corporate Brand Management Lecture Discussion
12 Literature Review, Reading the related subject in the coursebook Global Brand Management Lecture Discussion
13 Literature Review, Reading the related subject in the coursebook A Brand Renaissance: Brand under the influence of Digital Lecture Discussion
14 Literature Review, Reading the related subject in the coursebook Marketing Programme Lecture Discussion
15 Literature Review, Reading the related subject in the coursebook Case Study Lecture Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -