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SERVICE MARKETING IN INTERNATIONAL TRADE COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UTY311 SERVICE MARKETING IN INTERNATIONAL TRADE 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction to the objectives and content of the course. Historical Development of International Trade and Scope Lecture & Question and Answer & Discussion
2 Reading Definition, Development of Marketing and Marketing concepts, marketing circle Lecture & Question and Answer & Discussion
3 Reading Strategic Planning and Role of Marketing, Strategic Management Elements Lecture & Question and Answer & Discussion
4 Reading Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours Lecture & Question and Answer & Discussion
5 Reading Market Segmentation, Target Market Selection and Sales Forecasting Lecture & Question and Answer & Discussion
6 Reading Marketing Mix – Product and Price Lecture & Question and Answer & Discussion
7 Reading Marketing Mix – Distribution and Promotion Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 Reading General Revision Lecture & Question and Answer & Discussion
10 Reading Service Marketing Decisions in International Trade , Positioning Lecture & Question and Answer & Discussion
11 Reading Service Marketing in International Trade , Life Cycle of Service, Customer Relationship Management Lecture & Question and Answer & Discussion
12 Reading Service Quality and Pricing in Service Marketing Lecture & Question and Answer & Discussion
13 Reading Service Marketing in International Trade – Distribution and Promotion Lecture & Question and Answer & Discussion
14 Reading International Marketing Lecture & Question and Answer & Discussion
15 Reading General Revision Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -