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INTERNATIONAL BRAND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UTY315 INTERNATIONAL BRAND MANAGEMENT 5 3 3 5

Level of Contribution

0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Explain the historical development process of Aviation Management.
1
2
Use computer programs related to Aviation Transportation.
1
3
Define basic concepts related with aviation management.
1

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
2
2
Classify the relationship between the basic functions of the business and the interactions between these functions.
1
3
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
1
4
Explain the concepts of entrepreneurship and innovation with the field.
1

SKILLS

Cognitive

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Manage operational activities related to the airline.
1
2
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
3

SKILLS

Practical

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Prepare written agreements with relevant institutions in accordance with the legislation.
2
2
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
2
3
Manage all phases from planning to implementation of aviation operations as a member of a team.
2
4
Cooperate with stakeholders related to air transport.
1
5
Develop the modern techniques and tools necessary for applications related to the field.
2

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Execute a study in his/her field independently.
3
2
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Evaluate advanced knowledge and skills in his/her field with a critical approach.
4
2
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Communicate with people and institutions related to the field in writing and verbally.
3
2
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
4
3
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
3

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Manage airports and terminal operations efficiently using aviation and business information.
1