| Define the concepts of scenario, caste, budgeting and montage correctly |
| List at least 3 of the features that should be considered in the scenario, storyboard and text writing stage |
| Explain the connection of television advertising with art and technology through a commercial film |
| Relate the connection between television advertisement formats, stage and techniques of formation |
| Explain at least 3 of the features that should be in television advertising |
| Choose the necessary elements for the television advertisement in the ad's decision phase |
| Evaluate the stages of creative process required for television advertising |
| Evaluate the film-making process through an advertisement film example |