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CORPORATE REPUTATION MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT340 CORPORATE REPUTATION MANAGEMENT 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 of the components of corporate reputation
List institutions in a sector after rating by using elements of corporate reputation
Summarize at least 4 definitions of corporate reputation
Analyze the link between crisis communication and social responsibility correctly through case studies
Analyze the reputation of an institution by using elements of corporate reputation
Evaluate the mistakes made by the institutions with negative reputation by using the elements of corporate reputation