TR EN

SERVICE MARKETING IN INTERNATIONAL TRADE COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UTY311 SERVICE MARKETING IN INTERNATIONAL TRADE 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Analyze the general characteristics of companies in the field of international trade.
Define the elements of marketing mix.
Explain the elements of marketing mix in service sector.
Interpret the services marketing practises in international trade sector.