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CRITICAL APPROACHES IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY420 CRITICAL APPROACHES IN PUBLIC RELATIONS 8 3 3 7

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof.Dr. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to give the perspective of critical approach to mainstream communication and its applications.
Contents of the Course Unit: The contents of the course include the subjects such as media and public relations in the process of globalization, rhetorical and critical approaches in public relations, Frankfurt School: cultural industry, public opinion and hegemony, cultural industry.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain rhetorical and critical approaches in public relations.
Determine the role of media and public relations in the process of globalization.
Give an example about the concept of cultural industry.
Analyse the media-propaganda model of Herman/Chomsky.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction, Description of the content of the course Lecture & Question and Answer & Discussion
2 The related subject in the coursebook – Presentation Role of media and public relations in the process of globalization. Lecture & Question and Answer & Discussion
3 The related subject in the coursebook – Presentation Rhetorical approaches in public relations. Lecture & Question and Answer & Discussion
4 The related subject in the coursebook – Presentation Critical approaches in public relations. Lecture & Question and Answer & Discussion
5 The related subject in the coursebook – Presentation Frankfurt School: Cultural Industry Lecture & Question and Answer & Discussion
6 The related subject in the coursebook – Presentation Frankfurt School: Cultural Industry Lecture & Question and Answer & Discussion
7 The related subject in the coursebook – Presentation Public Opinion and Hegemony Concept Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 The related subject in the coursebook – Presentation General Revision Lecture & Question and Answer & Discussion
10 The related subject in the coursebook – Presentation Manufacturing Consent Lecture & Question and Answer & Discussion
11 The related subject in the coursebook – Presentation Media and Propaganda Model of Herman/Chomsky Lecture & Question and Answer & Discussion
12 The related subject in the coursebook – Presentation Media and Propaganda Model of Herman/Chomsky Lecture & Question and Answer & Discussion
13 The related subject in the coursebook – Presentation Role of human resources in consumption culture Lecture & Question and Answer & Discussion
14 The related subject in the coursebook – Presentation Role of human resources in consumption culture Lecture & Question and Answer & Discussion
15 The related subject in the coursebook – Presentation General Revision Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Geuss, R. (2009). Elestirel Teori: Habermas ve Frankfurt Okulu, Translator: Ferda Keskin, Ayrinti Publications
Herman, E., Chomsky, N. (1998). Medya Halkla Nasıl Evet Dedirtir, Translator: İsmail Kaplan, Minerva Publications
L’Etang, J., Pieczka, M. (20002). Halkla Iliskilerde Elestirel Yaklasimlar, Translator: Becerikli Y. S., Isik, D., Tellan, A. vd. , Vadi Publications

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 4 52
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 8 7 56
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 5 25
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 42 0 177
Total Workload of the Course Unit 177
Workload (h) / 25.5 6,9
ECTS Credits allocated for the Course Unit 7,0