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STRATEGIC MANAGEMENT IN AVIATION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
AVM323 STRATEGIC MANAGEMENT IN AVIATION 5 3 3 5

GENERAL INFORMATION

Language of Instruction : English
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. HABİBE GÜNGÖR
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to discuss the theoretical knowledge about strategic management in aviation and to develop a strategic perspective.
Contents of the Course Unit: Contents of the course include the subjects such as definition of Strategic Management, Strategic Management Process in Aviation, SWOT Analysis in Aviation, System Approach in Aviation, Aviation Competition Factors and Strategy, Strategic Benefit and Portfolio Analysis Techniques in Aviation, Strategic Alternative Types in Aviation, Strategic Positioning in Aviation, Global Strategies in Aviation, Aviation Competitiveness and Differentiation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Identify the basic concepts related to Strategic Management in aviation.
Explain the stages of Strategic Management in aviation.
Classify strategy alternatives in aviation.
Do a SWOT analysis related to aviation.
Compare the competition factors with strategies in aviation.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 READING Basic concepts of Strategic Management in aviation Lecture, Question and Answer, Discussion
2 READING definition of Strategic Management, Strategic Management Process in Aviation Lecture, Question and Answer, Discussion
3 READING Phases of Strategic Management Process Lecture, Question and Answer, Discussion
4 READING SWOT Analysis in Aviation I Lecture, Question and Answer, Discussion
5 READING SWOT Analysis in Aviation II Lecture, Question and Answer, Discussion
6 READING System Approach in Aviation Lecture, Question and Answer, Discussion
7 READING Strategic Benefit and Portfolio Analysis Techniques in Aviation Lecture, Question and Answer, Discussion
8 - MID-TERM EXAM -
9 READING Strategic Benefit and Portfolio Analysis Techniques in Aviation Lecture, Question and Answer, Discussion
10 READING Strategic Alternative Types in Aviation; Growth Strategies; Slow Growth Strategies; Saving Strategies; Combined Strategies Lecture, Question and Answer, Discussion
11 READING Strategic Positioning in Aviation Lecture, Question and Answer, Discussion
12 READING Global Strategies in Aviation Lecture, Question and Answer, Discussion
13 READING Aviation Competitiveness Factors and Strategies Lecture, Question and Answer, Discussion
14 READING Aviation Competitiveness and Differentiation Lecture, Question and Answer, Discussion
15 READING General Evaluation in Strategic Management in Aviation Lecture, Question and Answer, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Doganis, R. (2006), The Airline Business, Second Edition, Routledge
KANBUR, E., & KARAKAVUZ, H. (2017). Stratejik Yonetim Kapsaminda Kuresel Havayolu Isbirliklerinin SWOT Analizi. Journal of Aviation, 1(2), 74-86.
Baum, H., & Auerbach, S. (2017). Strategic management in the aviation industry. Taylor & Francis.
Samunderu, E. (2019). Air transport management: Strategic management in the airline industry. Kogan Page Publishers.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the historical development process of Aviation Management.
1
2
Use computer programs related to Aviation Transportation.
0
3
Define basic concepts related with aviation management.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
3
2
Classify the relationship between the basic functions of the business and the interactions between these functions.
1
3
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
3
4
Explain the concepts of entrepreneurship and innovation with the field.
1

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Manage operational activities related to the airline.
4
2
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
1

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Prepare written agreements with relevant institutions in accordance with the legislation.
4
2
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
5
3
Manage all phases from planning to implementation of aviation operations as a member of a team.
5
4
Cooperate with stakeholders related to air transport.
4
5
Develop the modern techniques and tools necessary for applications related to the field.
2

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Execute a study in his/her field independently.
4
2
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate advanced knowledge and skills in his/her field with a critical approach.
1
2
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
2

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Communicate with people and institutions related to the field in writing and verbally.
4
2
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
2
3
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
3

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Manage airports and terminal operations efficiently using aviation and business information.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 2 15 30
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 2 13 26
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 33 0 126
Total Workload of the Course Unit 126
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0