TR EN

MARKETING MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS340 MARKETING MANAGEMENT 5 3 3 5

GENERAL INFORMATION

Language of Instruction : English
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. SELMA KARATEPE
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: Marketing Management course aims to introduce the basic concepts of marketing management to students, examine and argue the problem they will face in business life whom they will get in and to get them offer solutions with analytical approach.
Contents of the Course Unit: Subject, scope and development of marketing management, marketing information system, marketing research, strategic planning and marketing management processes will be discussed.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define functions of marketing management
Interpret marketing management strategies
Describe factors of marketing mix in detail
Solve the problems faced in the process of marketing management

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Relevant chapters of the coursebook Marketing management process Lecturing
2 Relevant chapters of the coursebook Organization in Marketing Lecturing
3 Relevant chapters of the coursebook Directionality in Marketing Lecturing
4 Relevant chapters of the coursebook Mission, Goal and Objectives Lecturing, samples
5 Relevant chapters of the coursebook Marketing researches Lecturing, samples
6 Relevant chapters of the coursebook Macro and Micro Environmental Factors Lecturing, samples
7 Relevant chapters of the coursebook Industrial Consumer Lecturing
8 - MID-TERM EXAM -
9 Relevant chapters of the coursebook Product Decisions Lecturing
10 Relevant chapters of the coursebook New Product Development Process Lecturing
11 Relevant chapters of the coursebook Expansion Strategies Lecturing
12 Relevant chapters of the coursebook Brand Management Strategies Lecturing
13 Relevant chapters of the coursebook Audition and Control in Marketing Lecturing, samples
14 Relevant chapters of the coursebook Ethics in Marketing Lecturing, samples
15 Relevant chapters of the coursebook Case Study Analysis Samples
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Kotler, P., Saliba, S., & Wrenn, B. (1991). Marketing management: Analysis, planning, and control: Instructor's Manual. Prentice-hall.
Islamoglu, A. H. (1999). Pazarlama yonetimi: stratejik ve global yaklasim. Beta Publications AS.
Tenekecioglu, B. (2007). Pazarlama Yonetimi (No. 1478). Anadolu University.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the historical development process of Aviation Management.
2
Use computer programs related to Aviation Transportation.
3
Define basic concepts related with aviation management.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
2
Classify the relationship between the basic functions of the business and the interactions between these functions.
3
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
4
Explain the concepts of entrepreneurship and innovation with the field.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Manage operational activities related to the airline.
2
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Prepare written agreements with relevant institutions in accordance with the legislation.
2
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
3
Manage all phases from planning to implementation of aviation operations as a member of a team.
4
Cooperate with stakeholders related to air transport.
5
Develop the modern techniques and tools necessary for applications related to the field.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Execute a study in his/her field independently.
2
Decide as an individual or a team member to solve the problems encountered in applications related to the field.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate advanced knowledge and skills in his/her field with a critical approach.
2
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Communicate with people and institutions related to the field in writing and verbally.
2
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
3
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Manage airports and terminal operations efficiently using aviation and business information.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 2 28
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 12 2 24
Assignment (Homework) 9 1 9
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 10 10
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 10 10
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 53 0 125
Total Workload of the Course Unit 125
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0