CURRENT TOPICS IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI401	CURRENT TOPICS IN ADVERTISING	7	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit	Assoc.Prof. YELDA ÜLKER
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This lesson; It aims to define current issues in advertising studies, to learn the scope of advertising studies, and to define how advertisements created for advertising platforms such as visual, audio and new media differ in practice.
Contents of the Course Unit:	Examining the differentiation of advertising purposes and application methods, examining the differences in advertising and evaluating current applications in advertising constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines current concepts in the field of advertising.
Explains the strategies and tactics applied in current advertisements.
Explains the effects of applications in media tools on advertising activities.
Interprets information about current practices in advertising activities through advertising campaigns.
Interprets strategies and tactics in current use in advertising through examples.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	Introduction, general information about the course: Purpose, Content, Application, Evaluation, explanation of the Weekly Course Schedule: Syllabus, References.	Lecture, Discussion
2	Literature review	Current issues in communication, marketing communication and integrated marketing communication	Lecture, Discussion
3	Literature review	Definition of current advertising and the importance of current studies in advertising	Lecture, Discussion
4	Literature review	Examination of institutions and organizations related to advertising	Lecture, Discussion
5	Literature review	Target audience and positioning strategies in current advertisements	Lecture, Discussion
6	Literature review	Advertising studies in brand management	Lecture, Discussion
7	Literature review	Examining current advertising campaign studies	Lecture, Discussion
8	-	MID-TERM EXAM	-
9	Literature review	Advertising activities within the framework of strategic planning	Lecture, Discussion
10	Literature review	Examination of current approaches in advertising design	Lecture, Discussion
11	Literature review	Examples of media strategy and brand studies	Lecture, Question and answer method
12	Literature review	Current advertising efforts in the field of new media	Lecture, Discussion
13	-	Current studies on alternative channels and new advertising channels	Lecture, Discussion
14	-	Examining advertising analysis studies	Lecture, Discussion
15	-	Measurement of advertising effectiveness in current advertising studies	Lecture, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Reklamın Toplumsal Yansımaları ve Yeni Reklam Biçimleri, Şahinde Yavuz. Ütopya Yayınevi.
Reklamda Stratejilerle Yönetim. Gaye Özdemir Erel. Alfa Yayınları

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alanında ileri düzeyde bilgilere sahiptir.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam Tasarımı ve İletişimi alanındaki temel bilgileri disiplinler arası çalışmalarda kullanır.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	1-Alana ilişkin bilgileri çalışanlar ve ekip arkadaşlarına aktarabilme becerisine sahiptir.						5
2	-Karar, uygulama ve davranışlarında alana ilişkin edindiği bilgileri kullanmak suretiyle verileri yorumlayabilme, analiz edebilme, sorunları tanımlayabilme ve çözüm önerileri getirebilme becerisine sahiptir					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam kampanyası dahilinde iletişim programları yaratır						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alana ilişkin konularda araştırma ve çalışma yapar.						5
2	Proje yürütücüsü ya da katılımcısı olarak proje hedeflerine uygun sorumluluk alır						5
3	Örgüt/Kurum için amaç ve hedef belirler.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Edindiği bilgi ve becerileri eleştirel olarak değerlendirir.						5
2	Öğrenme gereksiniminin sürekliliğini kavradığını gösterir.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Alanı ile ilgili edindiği bilgi ve beceriler düzeyindeki düşüncelerini ve önerilerini ilgililere yazılı ve sözlü olarak aktarır.						5
2	Mesleki alanda paydaşlarla etkili iletişim kurar.					4
3	Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.						5
4	Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Örgüt/Kurum, iş ve toplumsal etik değerlere uygun davranır.						5
2	Örgütün/Kurumun paydaşlarıyla ilişkilerini analiz eder ve etkin biçimde yürütür.					4
3	Yenilikleri teşvik edebilme becerisine sahiptir.						5
4	Örgüte/kuruma ilişkin eleştirel düşünür.						5
5	Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	5	60
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	182