TV ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT336	TV ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. NEZİHA MUSAOĞLU
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the students the steps of television advertising, how to summarize the concepts related to television advertising and evaluate the creative process of the advertisement by the students.
Contents of the Course Unit:	Contents of the course include the subjects such as summarizing the steps of filming, explaining the concepts of montage and budgeting, explanation of concepts related to television advertising, listing the stages through which the ad is passed until the advertisement is reached from the creation of the advertisement, assessment of television advertisements, display of creative advertising examples.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concepts of scenario, caste, budgeting and montage correctly
List at least 3 of the features that should be considered in the scenario, storyboard and text writing stage
Explain the connection of television advertising with art and technology through a commercial film
Relate the connection between television advertisement formats, stage and techniques of formation
Explain at least 3 of the features that should be in television advertising
Choose the necessary elements for the television advertisement in the ad's decision phase
Evaluate the stages of creative process required for television advertising
Evaluate the film-making process through an advertisement film example

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	TV Advertising	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Concepts in TV Advertising	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Working Styles in Production Firms	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Relations Between Advertising Agencies and Production Firms	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Production Stages I	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Production Stages II	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Production Stages III	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Production Stages IV	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Research n Product and Service	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Creative Strategy	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Slogan, scenario, synopsis, treatment, storyboard, pack shot	Lecture & Question and Answer
13	Reading the related subject in the coursebook	Editing Advertising	Lecture & Question and Answer
14	Reading the related subject in the coursebook	Ad Shot Stages	Lecture & Question and Answer
15	Reading the related subject in the coursebook	Ad Shot Stages	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Yolcu, E. (2001). Televizyon Reklamciliği. Istanbul: Istanbul Universitesi Publications
Isiktas, S. (2018).Turkiye’de Reklam Tarihi Gelisimi ve Televizyon Reklam Arastirmalari. Istanbul: Hiperlink
Akbulut, N. T. ve Erdogan, E. B. (2007). Televizyon Reklam Filmi Yapimi. Istanbul: Beta Bookstore
Stewart, D. W. ve Furse, D. H. (1986). Effective television advertising: A study of 1000 commercials. Lexington Books.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic theoretical, political, economic and administrative theories used in the field of Political Science and International Relations.
2	Explain the political history, political ideas, intellectual accumulation of understanding international relations and the way that the history of diplomacy has passed from past to present.
3	List the norms of universal law and human rights, the principles of the modern legal system, the names of modern bureaucratic and administrative structures.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the Turkish state tradition, the influence of Islam, the accumulation of political thought and its historical background, and compare this accumulation with the current approaches.
2	Evaluate the chronological development of relations between political and diplomatic developments and political / diplomatic facts / events / ideas / actors from past to present.
3	Analyze the structure and functioning of actors, organizations and organizations that determine international relations.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	In the light of current theoretical debates, apply relevant concepts to current political and international developments.
2	Evaluate the Turkish political tradition, developments with the Turkic community.
3	Use information on the field when comparing the administrative structures of different countries and their diplomatic traditions.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Formulate the current political developments, developments and arrangements in international relations in the historical and theoretical accumulation.
2	Analyze the functioning of modern political regimes in the light of political and public bureaucratic structures, regulations and developments.
3	Examine and analyze current political developments in the Balkans, the Middle East, Central Asia, North Africa and the Caucasus in terms of both Turkish political history and international relations discipline.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To conduct a field-specific study individually and to complete it with discipline and responsibility.
2	To assume duties and responsibilities in a team work as leader or team member and to fulfil them flawlessly.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the political and administrative developments in the international political system and the bureaucratic organizations operating in this system.
2	Examine the international problems and conflicts, and the problems in the field of administration and politics in detail.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the current developments in the field of Political Science and International Relations and collaborate with leading names in the field.
2	Examine and analyze academic resources and the written and oral studies on the political developments in the region and the world, especially in the Middle East.
3	Debate in the field of political science and public administration with different target groups in multicultural environments.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	With the current historical and theoretical knowledge of the field, suggest sustainable, organizational and administrative arrangements aimed at meeting specific goals and solving certain problems.
2	Using the theoretical, economic, political and managerial knowledge, and produce reports on current developments, conflicts and agreements in geography related to world politics and especially in the Middle East.
3	Construct arguments on the current developments in Turkish politics in the light of the laws, regulations, and the important changes in the constitution and administrative law that determine Turkish political life and foreign relations.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127