Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT337 | ADVERTISEMENT ANALYSIS | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Prof. NEZİHA MUSAOĞLU |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to determine and evaluate the strategies and tactics used in advertising in various types of media by advertising analysis techniques. |
Contents of the Course Unit: | Contents of the course include the subjects as in analysis of advertisements published in different environments, determining the strategy and tactics of the brand, examination of different sectors, creating a brief, Listing of ad channels, discussion of selection of suitable media for advertising. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Compare the content related to advertising and content analysis |
Classify the open-ended texts |
Infer different meanings from one text by focusing on subtexts based on critical perspective |
Relate to advertising and consumption concepts through a sample ad with ad analysis methods |
Compare all possible meanings by discussing ad content with multiple meanings |
Evaluate advertising designs in terms of aesthetic values and functionality |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Literature review | Advertising and Advertising from the perspectives in Economy-politics | Lecture |
2 | Literature review | Advertising and culture | Lecture |
3 | Literature review | Advertising and brand | Lecture |
4 | Literature review | Advertising and target audience | Lecture |
5 | Literature review | Advertising and consumer behaviour | Lecture |
6 | Literature review | Advertising and media | Lecture |
7 | Literature review | Semiology | Lecture |
8 | - | MID-TERM EXAM | - |
9 | Literature review | Communication Media, Semiology and Advertising | Lecture |
10 | Literature Review Specimen Handling | Advertising Analysis on TV | Lecture & Discussion |
11 | Literature Review Specimen Handling | Advertising Analysis on TV | Lecture & Discussion |
12 | Literature Review Specimen Handling | Advertising Analysis on Printed Media | Lecture & Discussion |
13 | Literature Review Specimen Handling | Advertising Analysis on Radio | Lecture & Discussion |
14 | Literature Review Specimen Handling | Advertising Analysis on Internet, Application | Lecture & Discussion |
15 | Literature Review Specimen Handling | Advertising Analysis of Practices in Open Air and Activities | Lecture & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Baudrillard, J. (2004), Tüketim Toplumu, İstanbul: Ark Yayınları |
Sutherland, M. and Sylvester, A. K.(2004), Reklam ve Tüketici Zihni, İstanbul: MEDİACAT Kitapları |
Batı, U. (2016), Reklamın Dili, İstanbul: Alfa Basım Yayım |
Terlutter, R., ve Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of Advertising, 42(2-3): 95-112. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the basic theoretical, political, economic and administrative theories used in the field of Political Science and International Relations.
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2 |
Explain the political history, political ideas, intellectual accumulation of understanding international relations and the way that the history of diplomacy has passed from past to present.
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3 |
List the norms of universal law and human rights, the principles of the modern legal system, the names of modern bureaucratic and administrative structures.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the Turkish state tradition, the influence of Islam, the accumulation of political thought and its historical background, and compare this accumulation with the current approaches.
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2 |
Evaluate the chronological development of relations between political and diplomatic developments and political / diplomatic facts / events / ideas / actors from past to present.
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3 |
Analyze the structure and functioning of actors, organizations and organizations that determine international relations.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
In the light of current theoretical debates, apply relevant concepts to current political and international developments.
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2 |
Evaluate the Turkish political tradition, developments with the Turkic community.
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3 |
Use information on the field when comparing the administrative structures of different countries and their diplomatic traditions.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Formulate the current political developments, developments and arrangements in international relations in the historical and theoretical accumulation.
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2 |
Analyze the functioning of modern political regimes in the light of political and public bureaucratic structures, regulations and developments.
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3 |
Examine and analyze current political developments in the Balkans, the Middle East, Central Asia, North Africa and the Caucasus in terms of both Turkish political history and international relations discipline.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To conduct a field-specific study individually and to complete it with discipline and responsibility.
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2 |
To assume duties and responsibilities in a team work as leader or team member and to fulfil them flawlessly.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the political and administrative developments in the international political system and the bureaucratic organizations operating in this system.
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2 |
Examine the international problems and conflicts, and the problems in the field of administration and politics in detail.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the current developments in the field of Political Science and International Relations and collaborate with leading names in the field.
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2 |
Examine and analyze academic resources and the written and oral studies on the political developments in the region and the world, especially in the Middle East.
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3 |
Debate in the field of political science and public administration with different target groups in multicultural environments.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
With the current historical and theoretical knowledge of the field, suggest sustainable, organizational and administrative arrangements aimed at meeting specific goals and solving certain problems.
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2 |
Using the theoretical, economic, political and managerial knowledge, and produce reports on current developments, conflicts and agreements in geography related to world politics and especially in the Middle East.
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3 |
Construct arguments on the current developments in Turkish politics in the light of the laws, regulations, and the important changes in the constitution and administrative law that determine Turkish political life and foreign relations.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |