POLITICAL COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI304	POLITICAL COMMUNICATION	6	3	3	8

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. HÜSEYİN DİKME
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to introduce students to the institutionalization and transformation of political communication in democracies by addressing political communication with its mainstream and critical dimensions within the historical development process.
Contents of the Course Unit:	Defining the concept of political communication and discussing the political communication process, talking about the actors involved in the political communication process, examining the types of political communication, giving examples of political communication types, discussing the methods and techniques used in the political communication process, examining the political communication activities of political parties. Giving examples of various political party activities from the world and Turkey and examining the political campaign processes of political parties constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Examines concepts and theoretical approaches regarding political communication through articles.
Relates the concepts of public opinion, media, democracy and public space in line with the information obtained.
It compares the campaigns and advertisements of political parties over the last election with 8 items.
Correctly interprets the relations between media and politics.
Designs a sample election campaign study with group work.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject	Introduction: Introduction of course content and weekly topics	Lecture, Question and answer method, political communication campaign review, video watching
2	Reading a book chapter on the subject	Definition of Political Communication and Political Communication Theories	Lecture, Question and answer method, political communication campaign review, video watching
3	Reading a book chapter on the subject	Political Communication Actors	Lecture, Question and answer method, political communication campaign review, video watching
4	Reading a book chapter on the subject	Political Ideologies	Lecture, Question and answer method, political communication campaign review, video watching
5	Reading a book chapter on the subject	Political Ideologies	Lecture, Question and answer method, political communication campaign review, video watching
6	Reading a book chapter on the subject	Political Culture	Lecture, Question and answer method, political communication campaign review, video watching
7	Reading a book chapter on the subject	Political Culture and Its Parameters in Turkey	Lecture, Question and answer method, political communication campaign review, video watching
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Propaganda and Mass Psychology	Lecture, Question and answer method, political communication campaign review, video watching
10	Reading a book chapter on the subject	Rhetoric	Lecture, Question and answer method, political communication campaign review, video watching
11	Reading a book chapter on the subject	Political Advertising: Positive Political Advertising	Lecture, Question and answer method, political communication campaign review, video watching
12	Reading a book chapter on the subject	Political Advertising: Negative Political Advertising	Lecture, Question and answer method, political communication campaign review, video watching
13	Reading a book chapter on the subject	Election Communication in Turkey (1950 – 1980)	Lecture, Question and answer method, political communication campaign review, video watching
14	Reading a book chapter on the subject	Election Communication in Turkey (1980 – Present)	Lecture, Question and answer method, political communication campaign review, video watching
15	Reading a book chapter on the subject	General evaluation	Lecture, Question and answer method, political communication campaign review, video watching
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Yavaşgel, E. (2004). Siyasal İletişim Kavramlar ve Ardındakiler, Babil Yayınları: Ankara
Yavaşgel, E. (2014). Özgürlüğün Siyaseti, Babil Yayınları: 2004
Mc Nair, B. (2003) An Introduction to Political Communication, London: Routledg
Heywood, A. Siyasetin Temel Kavramları. Çev. Hayrettin Özler, İstanbul: Adres Yayınları,
Zeybek, B. (2016). Siyasal Reklam İkna ve Retorik, İstanbul: Beta Yayınları

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.						5
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.						5
2	Takes responsibility in accordance with the project objectives as a project manager or participant.		1
3	Sets the purpose and target for the organization / institution.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.						5
2	Shows that he/she understands the continuity of the learning need.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.						5
2	Communicates effectively with stakeholders in the professional field.						5
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.	0
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.					4
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.					4
3	Has the ability to encourage innovations.					4
4	Thinks critically about the organization / institution.					4
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	6	78
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	6	72
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	207