PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT317	PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to develop students' techniques and skills in presentation and to enable students to apply their skills in order to give active and effective message to the target audience in the field of public relations and advertising with a presentation or project.
Contents of the Course Unit:	Contents of the course include the subjects as in listing the preparation stages of the presentation, specifying the importance of preparing the content, listing the forms of content, explaining the effective presentation techniques, teaching the use of the PowerPoint presentation program.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define at least 3 of the items required for presentation
Explain the effects of verbal and non-verbal forms of communication and compare their differences
Infer about what the audience understands by taking questions from the audience after the presentation
Prepare active and effective presentations with different presentation techniques

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to Effective Presentation Techniques	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Importance of Presentation Skills in Public Relations	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Importance of Presentation Skills in Advertising	Lecture & Question and Answer
4	Reading the related subject in the coursebook	PowerPoint Presentation File Preparation Techniques	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Points to Consider in an Effective Presentation	Lecture & Question and Answer
6	Reading the related subject in the coursebook, Literature Review, Article Summary	Techniques for Presenting Freely	Lecture & Question and Answer
7	Literature Review, Reading the related subject in the coursebook	Body Language in Presentation	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	-	Preparing a Presentation	-
10	Literature Review, Reading the related subject in the coursebook	Behaviour Model Studies in Presentation	Lecture & Question and Answer
11	Literature Review, Reading the related subject in the coursebook	Rhetoric in Public Relations	Lecture & Question and Answer
12	Literature Review, Reading the related subject in the coursebook	Using Effective Communication Skills	Question and Answer
13	Analysing a Presentation as an example	Analysing Successful Presentations	Research and Interpretation & Question and Answer
14	-	Preparing a Presentation	-
15	General Revision	Preparation for Final Exams	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Guruz D. (2000) Etkili Sunum Teknikleri. Ankara: Detay Publications
Akim F. (2014) Halkla Iliskilerde Etkili konusma ve Sunum Teknikleri. Istanbul: Derin Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic theories of microeconomics and macroeconomics by benefiting from assumptions and axioms.
2	Recognize the entries in the book and financial balance sheet of the business organization.
3	Define concepts, theories and principles of basic and subfields of international trade by adhering to the background knowledge.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Summarize historical development of the international trade theories by adhering to the chronological order.
2	Use theoretical knowledge gained in the field of international trade in occupational practices and daily life.
3	Solve financial and legal problems confronted in international trade practices.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate statistical raw data by benefiting from computer programs and relate data with one another in consideration of theoretical knowledge.
2	Evaluate developments in the world in consideration of common courses in the faculty with an intellectual perspective.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events and facts in international trade based on advanced knowledge and skills from an analytical and systematic holistic view.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate knowledge about economic globalization and internationalization with current knowledge in the field.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Examine current economic policies applied over the gained advanced knowledge and skills by a critical approach.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain demands in written or verbally by using the foreign language skill in business and social life effectively.
2	Tell knowledge, thoughts and solution offers regarding subjects in international trade to relevant stakeholders demands in written or verbally.
3	Design a healthy communication network for themselves in the business world by using social life skills.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze current issues, events and problems by benefiting from theoretical and historical knowledge of international trade and economics.
2	Develop suggestions for international trade policies by determining economic problems in the macro level.
3	Apply commercial applications in consideration of knowledge gained in financing and management of international trade by being inclusive of international market
4	Discuss the effects of commercial and financial globalization processes on the income distribution, by benefiting from data.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	9	2	18
Assignment (Homework)	2	5	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	127