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ADVERTISEMENT ANALYSIS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT337 ADVERTISEMENT ANALYSIS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : , TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to determine and evaluate the strategies and tactics used in advertising in various types of media by advertising analysis techniques.
Contents of the Course Unit: Contents of the course include the subjects as in analysis of advertisements published in different environments, determining the strategy and tactics of the brand, examination of different sectors, creating a brief, Listing of ad channels, discussion of selection of suitable media for advertising.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Compare the content related to advertising and content analysis
Classify the open-ended texts
Infer different meanings from one text by focusing on subtexts based on critical perspective
Relate to advertising and consumption concepts through a sample ad with ad analysis methods
Compare all possible meanings by discussing ad content with multiple meanings
Evaluate advertising designs in terms of aesthetic values and functionality

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature review Advertising and Advertising from the perspectives in Economy-politics Lecture
2 Literature review Advertising and culture Lecture
3 Literature review Advertising and brand Lecture
4 Literature review Advertising and target audience Lecture
5 Literature review Advertising and consumer behaviour Lecture
6 Literature review Advertising and media Lecture
7 Literature review Semiology Lecture
8 - MID-TERM EXAM -
9 Literature review Communication Media, Semiology and Advertising Lecture
10 Literature Review Specimen Handling Advertising Analysis on TV Lecture & Discussion
11 Literature Review Specimen Handling Advertising Analysis on TV Lecture & Discussion
12 Literature Review Specimen Handling Advertising Analysis on Printed Media Lecture & Discussion
13 Literature Review Specimen Handling Advertising Analysis on Radio Lecture & Discussion
14 Literature Review Specimen Handling Advertising Analysis on Internet, Application Lecture & Discussion
15 Literature Review Specimen Handling Advertising Analysis of Practices in Open Air and Activities Lecture & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Baudrillard, J. (2004), Tüketim Toplumu, İstanbul: Ark Yayınları
Sutherland, M. and Sylvester, A. K.(2004), Reklam ve Tüketici Zihni, İstanbul: MEDİACAT Kitapları
Batı, U. (2016), Reklamın Dili, İstanbul: Alfa Basım Yayım
Terlutter, R., ve Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of Advertising, 42(2-3): 95-112.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic theories of microeconomics and macroeconomics by benefiting from assumptions and axioms.
2
Recognize the entries in the book and financial balance sheet of the business organization.
3
Define concepts, theories and principles of basic and subfields of international trade by adhering to the background knowledge.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Summarize historical development of the international trade theories by adhering to the chronological order.
2
Use theoretical knowledge gained in the field of international trade in occupational practices and daily life.
3
Solve financial and legal problems confronted in international trade practices.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate statistical raw data by benefiting from computer programs and relate data with one another in consideration of theoretical knowledge.
2
Evaluate developments in the world in consideration of common courses in the faculty with an intellectual perspective.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Interpret current events and facts in international trade based on advanced knowledge and skills from an analytical and systematic holistic view.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate knowledge about economic globalization and internationalization with current knowledge in the field.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Examine current economic policies applied over the gained advanced knowledge and skills by a critical approach.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain demands in written or verbally by using the foreign language skill in business and social life effectively.
2
Tell knowledge, thoughts and solution offers regarding subjects in international trade to relevant stakeholders demands in written or verbally.
3
Design a healthy communication network for themselves in the business world by using social life skills.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze current issues, events and problems by benefiting from theoretical and historical knowledge of international trade and economics.
2
Develop suggestions for international trade policies by determining economic problems in the macro level.
3
Apply commercial applications in consideration of knowledge gained in financing and management of international trade by being inclusive of international market
4
Discuss the effects of commercial and financial globalization processes on the income distribution, by benefiting from data.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0