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MEDIA AND PUBLIC OPINION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT435 MEDIA AND PUBLIC OPINION 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : , TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to introduce the impact of media on society and evaluate the manipulative power of media.
Contents of the Course Unit: Contents of the course include as in listing medias, describing the concept of public opinion, listing opinion leaders, critical analysis of inducement power of media, evaluating the relationship between media and power.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 main characteristics of opinion leaders
Explain connections between contemporary social thinking and printed, visual and online media types
Identify the effects of interactive media on public opinion by analysing media texts
Inspect the society and media
Analyze the role of opinion leaders being effective in media and public opinion over case studies
Compare the media among themselves in the context of creating public opinion through case studies

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Relations Between Media and Society Lecture & Question and Answer
2 Reading the related subject in the coursebook Development of Media and Modern Society Lecture & Question and Answer
3 Reading the related subject in the coursebook New Media and Society Relations Lecture & Question and Answer
4 Reading the related subject in the coursebook Network Society and Power Relations Lecture & Question and Answer
5 Reading the related subject in the coursebook What is Public Opinion and How Does It Occur? Lecture & Question and Answer
6 Reading the related subject in the coursebook Researching Ideas Shaping Public Opinion Lecture & Question and Answer
7 Reading the related subject in the coursebook Opinion Leaders, Two-stage Flows Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Interpreting Public Opinion as 4th Power. Lecture & Question and Answer
10 Reading the related subject in the coursebook Researching the Impact of Media on Public Opinion Lecture & Question and Answer
11 Reading the related subject in the coursebook Researching the Impact of Globalization on Public Opinion and Public Opinion Leaders Lecture & Question and Answer
12 Reading the related subject in the coursebook Media Public Opinion Inducement via News Programs Lecture & Question and Answer
13 Reading the related subject in the coursebook Written and Visual Materials of Media for Public Opinion Inducement Lecture & Question and Answer
14 Case Study Analysis Case Study Lecture & Question and Answer & Case Study
15 Case Study Analysis Case Study Lecture & Question and Answer & Case Study
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Bektas, Arsev (2007) Kamuoyu Iletisim ve Demokrasi, İstanbul: Baglam Publications.
Tuncer, Emre (2014) Sosyal Medya Imparatorlugu, Patron, Istanbul: Akis Kitap.
Anastasio, P. A., Rose, K. C., Chapman, J. (1999). Can the media create public opinion? A social-identity approach. Current Directions in Psychological Science, 8(5): 152-155.
McCombs, M. (2018). Setting the agenda: Mass media and public opinion. John Wiley & Sons.
Kennamer, J. D. (Ed.). (1994). Public opinion, the press, and public policy. Greenwood Publishing Group.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic theories of microeconomics and macroeconomics by benefiting from assumptions and axioms.
2
Recognize the entries in the book and financial balance sheet of the business organization.
3
Define concepts, theories and principles of basic and subfields of international trade by adhering to the background knowledge.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Summarize historical development of the international trade theories by adhering to the chronological order.
2
Use theoretical knowledge gained in the field of international trade in occupational practices and daily life.
3
Solve financial and legal problems confronted in international trade practices.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate statistical raw data by benefiting from computer programs and relate data with one another in consideration of theoretical knowledge.
2
Evaluate developments in the world in consideration of common courses in the faculty with an intellectual perspective.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Interpret current events and facts in international trade based on advanced knowledge and skills from an analytical and systematic holistic view.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate knowledge about economic globalization and internationalization with current knowledge in the field.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Examine current economic policies applied over the gained advanced knowledge and skills by a critical approach.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain demands in written or verbally by using the foreign language skill in business and social life effectively.
2
Tell knowledge, thoughts and solution offers regarding subjects in international trade to relevant stakeholders demands in written or verbally.
3
Design a healthy communication network for themselves in the business world by using social life skills.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze current issues, events and problems by benefiting from theoretical and historical knowledge of international trade and economics.
2
Develop suggestions for international trade policies by determining economic problems in the macro level.
3
Apply commercial applications in consideration of knowledge gained in financing and management of international trade by being inclusive of international market
4
Discuss the effects of commercial and financial globalization processes on the income distribution, by benefiting from data.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 12 3 36
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 3 3
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 2 2
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0