LOBBYING IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT436	LOBBYING IN PUBLIC RELATIONS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the historical development of lobbying, concepts of lobbying, lobbying activities, public relations practices in lobbying activities
Contents of the Course Unit:	Contents of the course include the subjects as in definition of lobbying, explanation of lobbying activities, discussion of lobbying as a form of political communication, sampling of public relations practices in lobbying.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 features of the lobbying
Explain at least 4 of the tools used in lobbying
Classify the methods and forms of lobbying practices as a public relations practice
Evaluate the public relations practices as a lobbying tool through the samples
Evaluate the relations between public relations and politics with a critical perspective

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Basic Concepts in Political Communication	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Place of Public Relations in Political Communication	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Definition of Lobbying	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Political Decision Making and Lobbying	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Operation System of Lobbying and Applied Methods	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Place of Lobbying in Public Relations	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Lobbying in the USA	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Lobbying in Turkey	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Political Ads	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Lobbying in International Organizations	Lecture & Question and Answer
12	Reading the related subject in the coursebook, Practice on Samples	Case Studies	Lecture & Question and Answer & Case Study
13	Reading the related subject in the coursebook, Practice on Samples	Case Studies	Lecture & Question and Answer & Case Study
14	Reading the related subject in the coursebook, Practice on Samples	Case Studies	Lecture & Question and Answer & Case Study
15	Reading the related subject in the coursebook, Practice on Samples	Case Studies	Lecture & Question and Answer & Case Study
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Gultekin, B. ve Budak, L. (2007). Lobicilik Kavramlarına Giris. Ankara: Nobel Akademik Publications
Canoz, K. (2007). Lobicilik. Nuve Kultur Merkezi
Berry, J. M. (2015). Lobbying for the people: The political behaviour of public interest groups. Princeton University Press.
Baumgartner, F. R., Berry, J. M., Hojnacki, M., Leech, B. L., Kimball, D. C. (2009). Lobbying and policy change: Who wins, who loses, and why. University of Chicago Press.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic theories of microeconomics and macroeconomics by benefiting from assumptions and axioms.
2	Recognize the entries in the book and financial balance sheet of the business organization.
3	Define concepts, theories and principles of basic and subfields of international trade by adhering to the background knowledge.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Summarize historical development of the international trade theories by adhering to the chronological order.
2	Use theoretical knowledge gained in the field of international trade in occupational practices and daily life.
3	Solve financial and legal problems confronted in international trade practices.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate statistical raw data by benefiting from computer programs and relate data with one another in consideration of theoretical knowledge.
2	Evaluate developments in the world in consideration of common courses in the faculty with an intellectual perspective.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events and facts in international trade based on advanced knowledge and skills from an analytical and systematic holistic view.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate knowledge about economic globalization and internationalization with current knowledge in the field.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Examine current economic policies applied over the gained advanced knowledge and skills by a critical approach.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain demands in written or verbally by using the foreign language skill in business and social life effectively.
2	Tell knowledge, thoughts and solution offers regarding subjects in international trade to relevant stakeholders demands in written or verbally.
3	Design a healthy communication network for themselves in the business world by using social life skills.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze current issues, events and problems by benefiting from theoretical and historical knowledge of international trade and economics.
2	Develop suggestions for international trade policies by determining economic problems in the macro level.
3	Apply commercial applications in consideration of knowledge gained in financing and management of international trade by being inclusive of international market
4	Discuss the effects of commercial and financial globalization processes on the income distribution, by benefiting from data.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127