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PLANNING AND MANAGEMENT IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT335 PLANNING AND MANAGEMENT IN PUBLIC RELATIONS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assoc.Prof. BÜLENT İLHAN
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to establish the concept of public relations and the steps to be followed in a public relations study and to form the foundation for the students to create campaigns by discussing the steps of creating strategic plans and activity plans in the light of sample practices.
Contents of the Course Unit: Contents of the course include the subjects as in Defining the concept of public relations, listing the fields of practices of public relations, summarizing the steps of the activity planning, assessment of a sample public relations campaign, making strategic plan.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List planning steps in public relations campaigns
Present a presentation about basic knowledge and practice areas of public relations
Develop public relations and management planning according to public relations planning criteria
Choose appropriate methods and tools for targeted communication purposes in public relations practices
Apply a public relations campaign following the planning and management steps
Analyze public relations management processes through a case study
Combine the institution's overall targets and plans with public relations strategy in a compatible way

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature Review Reading the related subject in the coursebook Presentation of Course Content Lecture & Question and Answer
2 Literature Review Reading the related subject in the coursebook What is the project, Project's scope and content, Project Management, Project for Public Relations in the 21st century, Turkey Project Awards, Project management in Public Relations Lecture & Question and Answer
3 Literature Review Reading the related subject in the coursebook Public Relations Experts in the 21st century, Project Management Team, Team Leadership, Team Work in Project Management Lecture & Question and Answer
4 Literature Review Reading the related subject in the coursebook Concept of Agency, Features of the Agency (Services provided), Types of Agency, Public Relations Agency, Professional Association of Public Relations Lecture & Question and Answer
5 Literature Review Reading the related subject in the coursebook Strategy, Strategic Management and Planning in Public Relations Lecture & Question and Answer
6 Literature Review Reading the related subject in the coursebook Research in Public Relations Projects I: Importance of Research and Analysis, Research Concept and Types, Research Stages Lecture & Question and Answer
7 Literature Review Reading the related subject in the coursebook Research in Public Relations Projects II: Public Relations Research, Data Sources and Data Collection Methods in Research, Situation Analysis Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Literature Review Reading the related subject in the coursebook Planning in Public Relations Projects Lecture & Question and Answer
10 Literature Review Reading the related subject in the coursebook Application in Public Relations Projects Lecture & Question and Answer
11 Literature Review Reading the related subject in the coursebook Measurement and Evaluation in Public Relations Projects Lecture & Question and Answer
12 Literature Review Reading the related subject in the coursebook Public Relations Projects in Virtual Platform Lecture & Question and Answer & Discussion
13 Literature Review Reading the related subject in the coursebook Project Fields / Subjects in Public Relations Lecture & Question and Answer
14 Literature Review Reading the related subject in the coursebook Project and Ethics Lecture & Question and Answer
15 Literature Review Reading the related subject in the coursebook, practice on the subject Analysing Sample Project Lecture & Question and Answer & Discussion & Analysing Samples
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Başok, N. ve Coşkun Değirmen, G. (2014). Proje Yönetimi. Ankara: Nobel
Pira, A. G. ve Topsümer, F. (2012). Stratejik Halkla İlişkiler Yönetimi. Seçkin Yayıncılık
Watson, T., ve Noble, P. (2007). Evaluating public relations: A best practice guide to public relations planning, research and evaluation. Kogan Page Publishers.
Austin, E. W., ve Pinkleton, B. E. (2015). Strategic public relations management: Planning and managing effective communication campaigns. Routledge.
Smith, R. D. (2013). Strategic planning for public relations. Routledge.
Biber, A. (2003). Halkla İlişkilerde Temel Kavramlar: Tanımlar, Örnekler, Açıklamalar, Kaynaklar. Nobel Yayıncılık
Becan, C., & Ustakara, F. (2017). Diyalog Teorisi Çerçevesinde İnternet Tabanli İletişim Üzerine Bir Değerlendirme: Halkla İlişkiler Ajanslarinin Web Stratejileri Üzerine Bir İçerik Analizi. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 10(1), 64-84.
Savaş, S. (2020). Krizleri İtibar Üzerinden Okumak. Şükran Güzin Ilıcak Aydınalp (ed.) Farklı Yönleri ile Kriz ve İletişimi içinde (103-126). Ankara: Nobel Yayınları
Helgadóttir, H. (2008). The ethical dimension of project management. International Journal of Project Management, 26(7), 743-748.
Project Management Institute (2017). A guide to the project management body of knowledge (PMBOK®️ Guide) – Sixth Edition. Newtown Square, PA
Müller, R., & Bredillet, C. (2014). Ethics in project management: some Aristotelian insights. International Journal of Managing Projects in Business.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences. (Bloom 1)
2
Evaluate the economic environment and overall sustainability of firms. (Bloom 4)

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate principles and concepts of economics and finance with other disciplines. (Bloom 4)
2
Define principles, concepts, methods and theories related with economics and finance. (Bloom 1)

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Interpret the charts and tables related to the field. (Bloom 2)

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the theoretical models of economic policies which have direct or indirect effects by using the facts and dynamics of the economic system.(Bloom 4)
2
Analyze economic and financial reports. ((bloom 4)
3
Use basic mathematics, statistics and econometric methods and tools to solve economic and financial problems. (Bloom 3)
4
Interpret the operation of current economic, political and social events by using institutional information related with Economics and Finance.(Bloom 2)

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Organize economic and financial activities in humanitarian and social terms with adherence to ethics. (Bloom 4).

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop a critical perspective on national and international economic, political, social, financial and development problems. (bloom 6)

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the agenda on economics, politics and social issues and improve himself/ herself. (bloom 6)

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze current issues and problems by using the structure and properties of Macro and Microeconomics and variables. (Bloom 4)
2
Evaluate the effectiveness of the general economic system and public policies and their effects on markets and basic economic variables.(Bloom 4)
3
Analyze the cause and effect relationships between the relevant economic variables. (Bloom 4)
4
Evaluate the expected trends and portfolio analyzes in interest and exchange rates within the framework of the general financial system. (Bloom 4)

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 5 5 25
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 37 0 124
Total Workload of the Course Unit 124
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0