NEW MEDIA ECONOMICS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
YEM315	NEW MEDIA ECONOMICS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. BÜLENT İLHAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to enable students to analyze the social and cultural dimensions of the new media as well as their economic dimensions.
Contents of the Course Unit:	Contents of the course include the subjects such as assessment of national and international media organizations in terms of economics and politics, basic concepts of economy, theories of economy, concepts of globalization and monopolization.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Compare the traditional media and new media economically.
Describe the basic concepts of economy.
Evaluate the media organizations according to the capital/ownership structure.
Know the employment status, working conditions and economic structure in the media sector.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading, Literature Review	Description of Economy and Basic Concepts in Economy	Lecture & Discussion & Question and Answer
2	Reading, Literature Review	Production Process in Media and Economic Instruments	Lecture & Discussion & Question and Answer
3	Reading, Literature Review	Costs in Media and Cost Planning	Lecture & Discussion & Question and Answer
4	Reading, Literature Review	Analysis of table of revenues and expenditures of a media organization	Lecture & Discussion & Question and Answer
5	Reading, Literature Review	Economic difficulties confronted by media organizations and underlying causes	Lecture & Discussion & Question and Answer
6	Reading, Literature Review	Political Pressures and Media	Lecture & Discussion & Question and Answer
7	Reading, Literature Review	Effect of Rating Concern to Printed and Visual Media	Lecture & Discussion & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading, Literature Review	New Media and Changes in Media Economy	Lecture & Discussion & Question and Answer
10	Reading, Literature Review	Media and monopolization	Lecture & Discussion & Question and Answer
11	Reading, Literature Review	Types and Causes of monopolization	Lecture & Discussion & Question and Answer
12	Reading, Literature Review	Vertical, Horizontal and Diagonal Monopolization	Lecture & Discussion & Question and Answer
13	Reading, Literature Review	Economic Factors in Radio, Television and Cinema	Lecture & Discussion & Question and Answer
14	Reading, Literature Review	Economic Factors in Book, Journal and Newspaper Publishing	Lecture & Discussion & Question and Answer
15	Reading, Literature Review	Media in Authoritarian and Totalitarian Regime	Lecture & Discussion & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kejanlioglu B. (2004). Turkiye’de Medyanin Donusumu. Ankara: Imge Bookstore
Desmoulins N. T. (1993). Medya Ekonomisi. Istanbul: Iletisim Publications
Kuyucu M. (2014). Medya Ekonomisi ve Basrol Oyunculari: Bugunun ve Yarinin Medya Aktorlerinin Gozunde Reklamcilar ve Tuketiciler. Istanbul: The Turkish Online Journal Design, Art and Communication

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences. (Bloom 1)
2	Evaluate the economic environment and overall sustainability of firms. (Bloom 4)

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate principles and concepts of economics and finance with other disciplines. (Bloom 4)
2	Define principles, concepts, methods and theories related with economics and finance. (Bloom 1)

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret the charts and tables related to the field. (Bloom 2)

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the theoretical models of economic policies which have direct or indirect effects by using the facts and dynamics of the economic system.(Bloom 4)
2	Analyze economic and financial reports. ((bloom 4)
3	Use basic mathematics, statistics and econometric methods and tools to solve economic and financial problems. (Bloom 3)
4	Interpret the operation of current economic, political and social events by using institutional information related with Economics and Finance.(Bloom 2)

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Organize economic and financial activities in humanitarian and social terms with adherence to ethics. (Bloom 4).

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop a critical perspective on national and international economic, political, social, financial and development problems. (bloom 6)

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the agenda on economics, politics and social issues and improve himself/ herself. (bloom 6)

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze current issues and problems by using the structure and properties of Macro and Microeconomics and variables. (Bloom 4)
2	Evaluate the effectiveness of the general economic system and public policies and their effects on markets and basic economic variables.(Bloom 4)
3	Analyze the cause and effect relationships between the relevant economic variables. (Bloom 4)
4	Evaluate the expected trends and portfolio analyzes in interest and exchange rates within the framework of the general financial system. (Bloom 4)

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	30	30
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	20	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	133