İLETİŞİM UYGULAMALARI PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI305	İLETİŞİM UYGULAMALARI	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This lesson; It aims to understand the importance of communication and the communication process, to understand the impact of the concepts of perception, persuasion and empathy in the communication process, to gain interpersonal communication skills and to develop effective communication strategies in organizational relations.
Contents of the Course Unit:	The content of this course consists of explaining the basic facts and concepts of communication and communication models, the place and importance of communication, learning the concepts of communication conflicts and empathy, mass communication in the media and how to carry out communication applications in the media.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
It accurately defines what communication practices are within the framework of the basic concepts of communication.
Explains the features that communication applications should have in line with past communication applications.
Explains information about the structure and basis of communication.
Interprets activities related to communication applications according to field characteristics.
Discusses the difference between persuasive communication and other types of communication.
Explain at least 3 features of communication applications with an existing communication program.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	Introduction, general information about the course: Purpose, Content, Application, Evaluation, explanation of the Weekly Course Schedule: Syllabus, References.	Lecture, Discussion
2	Literature review	Communication process and communication process models	Lecture, Discussion
3	Literature review	Communication concept, features, types and dimensions	Lecture, Discussion
4	Literature review	Communication theories	Lecture, Discussion
5	Literature review	The place and importance of communication in the media	Lecture, Discussion
6	Literature review	Interpersonal communication and verbal communication	Lecture, Discussion
7	Literature review	Interpersonal Communication and nonverbal communication	Lecture, Discussion
8	-	MID-TERM EXAM	-
9	Literature review	Areas of use of communication psychology in the media	Lecture, Discussion
10	Literature review	Examining application examples in mass communication	Lecture, Discussion
11	Literature review	Examination of persuasion and communication studies	Lecture, Discussion
12	Literature review	Use of political communication and public communication practices in the media	Lecture, Discussion
13	Literature review	The place of communication law studies in the media	Lecture, Discussion
14	Literature review	Methods of communication in the sociology of communication	Lecture, Discussion
15	Literature review	The place of communication in intercultural communication practices	Lecture, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Alpaslan, Ahmet (2019). İnsan Okuma Sanatı: Etkili İletişim Teknikleri, Beden Dili Okuma, Hitabet, Diksiyon. Arı Sanat Yayınları.
Güneri Yöyen, Elif; Üney, Rıdvan; Demirci, Onur Okan; Armağan, Ahmet Şenol (2018). Kişiler Arası Etkili İletişim. İstanbul Gelişim Üniversitesi Yayınları.
Oskay, Ünsal; Bilir, Burcu (2017). Kitle İletişimin Kültürel İşlevleri: XIX. Yüzyıldan Günümüze Kuramsal Bir Yaklaşım. İstanbul: İnkılap Kitabevi.
Bal, Hüseyin (2016). İletişim Sosyolojisi: Sosyal İletişim, Kitle İletişimi, Elektronik İletişim. Bursa: Sentez.
Gündüz, Başak; Aydın, Çiğdem Zeynep (2019). Etkileme ve İkna. İstanbul: Optimist Yayınları.
İçel, Kayıhan (2017). Kitle İletişim Hukuku: Basın, Radyo-Televizyon, Sinema-Video, İnternet. İstanbul: Beta.
Uzun, Ruhdan (2016). İletişim Etiği: Sorunlar Ve Sorumluluklar. Ankara: Dipnot.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.
2	List the main features of communication in items.
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3	Tell the basic concepts of public relations and advertising in detail.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.
2	Use the leadership, communication and presentation skills in occupational events.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2	Write press releases for the purpose of introducing the institution he/she works at or owns.
3	Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	9	1	9
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	55	0	122