Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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RTI310 | GENDER REPRESENTATION IN ADVERTISING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This lesson; It aims to provide students with awareness of how gender is represented and negotiated in the media and advertisements. |
Contents of the Course Unit: | The content of the course consists of the concept of gender, gender studies, feminism and its history, queer theory, sexism in the media and advertising, and examination of gender representation in advertising through examples. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Evaluates examples of how gender is represented in advertising. |
Examines the use of women in advertising in line with ethics. |
Explains gender representations in advertising as a part of the society and culture. |
Compares examples of established creativity such as gender representation in advertising. |
Discusses the qualities of gender representation in advertisements. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading a book chapter on the subject | Introduction to the Course, Purpose and Scope of the Course, Information about Weekly Topics | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
2 | Reading a book chapter on the subject | Biological, Somatic, Psychological, Gender | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
3 | Reading a book chapter on the subject | Gender Studies | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
4 | Reading a book chapter on the subject | What is Feminism? Feminist Theories | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
5 | Reading a book chapter on the subject | Feminist Theories and History of Feminism | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
6 | Reading a book chapter on the subject | Queer Theory | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
7 | Reading a book chapter on the subject | Sexist Discourse Against Women and Examples | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
8 | - | MID-TERM EXAM | - |
9 | Reading a book chapter on the subject | Homophobic Discourse and Examples | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
10 | Reading a book chapter on the subject | Genderist Ads and Examples | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
11 | Reading a book chapter on the subject | Genderist Ads and Examples | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
12 | Reading a book chapter on the subject | Representations of Women in Advertisements and Examples | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
13 | Reading a book chapter on the subject | Representations of Men and Examples in Advertisements | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
14 | Reading a book chapter on the subject | Sexuality in Advertisements | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
15 | Reading a book chapter on the subject | General Evaluation and Summary | Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Kuruoğlu, Huriye, Aydın, Bermal (2014). Toplumsal Cinsiyet ve Medya. Ankara: Detay Yayıncılık. |
Batı, Uğur (2016). Reklamın Dili: Dilbilim-Strateji-Mesaj-Retorik-Göstergebilim. İstanbul: Alfa. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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2 |
List the main features of communication in items.
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3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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3 |
Tell the basic concepts of public relations and advertising in detail.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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2 |
Use the leadership, communication and presentation skills in occupational events.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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3 |
Create communication programs within the public relations and advertising campaign.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 2 | 28 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 3 | 42 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |