ALTERNATIVE MEDIA AND DIGITAL ACTIVISM PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
YEM415	ALTERNATIVE MEDIA AND DIGITAL ACTIVISM	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The main purpose of this course is to discuss how digital media is used in the context of social change and action, taking into account the history of new media and activism and technological possibilities.
Contents of the Course Unit:	In this course, the social and ethical consequences of digital technologies used for social change, the concepts and development of alternative media and digital activism, and the evaluation of alternative media and digital activism practices are discussed.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Ability to evaluate the similarities and differences between practice and theory in digital activism
Ability to explore digital activism practices on social issues of interest
Ability to define political action, traditional and digital activism, components of social movements
Ability to develop awareness about social advocacy
Having knowledge about civil society and public sphere from an interdisciplinary perspective
Discovering innovative ideas about the use of different online social networks for social advocacy, and being able to look at these ideas from a critical perspective
Gaining perspective on the possibilities of using new media for non-commercial purposes

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	Introduction to the course and overview of digital activism	Description
2	Literature review	What is alternative media?	Description, discussion
3	Literature review	Online and offline activism	Description, discussion
4	Literature review	History of digital activism I	Description, discussion
5	Literature review	History of digital activism II	Description, discussion
6	Literature review	Digital activism actions I	Description, video demonstration
7	Literature review	Digital activism actions II	Description, video demonstration
8	-	MID-TERM EXAM	-
9	Literature review	Digital activism actions III	Description, discussion
10	Literature review	Digital activism actions IV	Description, discussion
11	Literature review	Clicktivism	Description, discussion
12	Literature review	The relationship between digital activism and traditional activism I	Guest speaker and discussion
13	Literature review	The relationship between digital activism and traditional activism II	Guest speaker and discussion
14	Literature review	Examples of digital activism I	Description, video demonstration
15	Literature review	Examples of digital activism II and general evaluation	Discussion and Q&A
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Herbert Pimlott, Fabien Granjon, Nico Carpentier, Nilay Ulusoy, Emre Köksalan, John D.H. Downing (2014). Kendi Medyanı Yarat Cilt 2 - Alternatif Medya, Kavramlar, Tartışmalar, Örnekler. İstanbul: Kalkedon.
Boztepe Taşkıran, Hatun, Murat Mengü (2019). Dijital Aktivizm Üzerine. İstanbul: Der Yayınları.
Lievrouw, Leah A. (2016). Alternatif ve Aktivist Yeni Medya. İstanbul: Kafka.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.
2	List the main features of communication in items.
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3	Tell the basic concepts of public relations and advertising in detail.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.
2	Use the leadership, communication and presentation skills in occupational events.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2	Write press releases for the purpose of introducing the institution he/she works at or owns.
3	Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127