PUBLIC RELATIONS PRACTICES AND CASE STUDIES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT208	PUBLIC RELATIONS PRACTICES AND CASE STUDIES	4	4	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to enable students to analyze public relations and their campaigns with the help of current or past events.
Contents of the Course Unit:	Contents of the course include the analysis of practices of private companies, unions, municipalities, non-governmental organizations, hospitals, media and public institutions, discussion of rights and wrongs in past public relations practices, explanation of the importance of strategic planning, sampling of use of areas where public relations interact in campaigns.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List completely all the steps of public relations practices
Tell the relationship between public relations campaigns and media through case studies
List the steps in public relations practices
Summarize the effectiveness of practices by reviewing important sample practices in the history of public relations
Explain the importance of the target audience in public relations campaigns through a case study
Explain the importance of strategic planning through case studies
List at least 3 of the features that public relations campaigns should have
Analyze the failings in public relations campaigns through case studies

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Introducing Case Study Method Concept	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Public Relations Practice Period (Research, Planning, Application, Evaluation)	Lecture & Question and Answer
3	Literature Review Case Study	What Are Public Relations Crisis Management And Practices (Chicken Crisis In 2005 As An Example)	Lecture & Question and Answer & Case Study
4	Literature Review Case Study	Market-Oriented Public Relations Practices (Sport Omo Children Festival As An Example)	Lecture & Question and Answer & Case Study
5	Literature Review Case Study	Inhouse Public Relations Practices (Corporate Communication Department In THY-Turkish Airlines)	Lecture & Question and Answer & Case Study
6	Literature Review Case Study	Public Relations Activity Management And Practices (Anadolu University Graduation Ceremony As An Example)	Lecture & Question and Answer & Case Study
7	Literature Review Case Study	Social Responsibility Practices In Public Relations. (Milliyet "Baba Beni Okula Gonder" As an Example)	Lecture & Question and Answer & Case Study
8	-	MID-TERM EXAM	-
9	Literature Review Case Study	What Are Public Relations Sponsorship Practices	Lecture & Question and Answer & Case Study
10	Literature Review Case Study	Relation Between Public Relations And Media (Is Bank As An Example)	Lecture & Question and Answer & Case Study
11	Literature Review Case Study	Public Relations And Image Management (CCW As An Example)	Lecture & Question and Answer & Case Study
12	Literature Review Case Study	Fears And Festivals In Public Relations (TUYAP Fair Convention And Congress Center)	Lecture & Question and Answer & Case Study
13	Case Study	Analysis Regarding The Evaluation Of Campaign Creating Steps Over Examples In Social Responsibility Campaign	Practice
14	Case Study	Analysis Regarding The Evaluation Of Campaign Creating Steps Over Examples In Image Campaign	Practice
15	Case Study	Analysis Regarding The Evaluation Of Campaign Creating Steps Over Examples In Sponsorship Campaign	Practice
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Yilmaz R.A. (2010). Halkla Iliskiler Uygulamalari ve Ornek Olaylar. Eskisehir: Açıkogretim Universitesi Publications
Pakson, A. C. (1999). Turkiye’de Halkla Iliskiler Uygulamalari. ROTA Publications
Aydede, C. (2005). Halkla Iliskiler Uygulamalari ve Ornek Olaylar. Eskisehir: Anadolu Universitesi Publications
Seitel, F. P. (2016). Halkla Iliskiler Uygulamasi. Ankara: Nobel Akademik Publications
Center, A. H., Jackson, P., Smith, S., Stansberry, F. R. (2008). Public relations practices: Managerial case studies and problems. Pearson Prentice Hall.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.					4
2	List the main features of communication in items.					4
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.				3
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.	0
3	Tell the basic concepts of public relations and advertising in detail.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.		1
2	Use the leadership, communication and presentation skills in occupational events.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.						5
2	Write press releases for the purpose of introducing the institution he/she works at or owns.			2
3	Create communication programs within the public relations and advertising campaign.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	11	2	22
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	3	10	30
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	9	9
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	153