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MEDIA LITERACY PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT437 MEDIA LITERACY 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide the students with the basis to evaluate the subtexts in the informatics complex by activating the passive student against the mass media
Contents of the Course Unit: Contents of the course include the subjects such as Classification of Mass Media, Summarizing the structure of media, Discussion of the place of media in society, Explanation of Communication Process, Comparison of Critical Approaches.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 of the media effects on social, cultural and economic life
Example the problems that may arise from the problem areas in the media tools
Solve the subtexts in informatics from mass media by leaving the passive relationship with mass media and by taking an active position
Critically analyze the impact of mass media by taking ethical principles as a framework.
Evaluate the contents of media within the context of the media contents

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Media Literacy Concept Lecture & Question and Answer
2 Reading the related subject in the coursebook Historical Development of Media Literacy Lecture & Question and Answer
3 Reading the related subject in the coursebook Media Literacy Principles Lecture & Question and Answer
4 Reading the related subject in the coursebook Mass media Lecture & Question and Answer
5 Reading the related subject in the coursebook Family, Children and TV Lecture & Question and Answer
6 Reading the related subject in the coursebook Media and Structure Lecture & Question and Answer
7 Reading the related subject in the coursebook Media and society Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Media and ethic Lecture & Question and Answer
10 Reading the related subject in the coursebook Media as a Source of Manipulation Lecture & Question and Answer
11 Reading the related subject in the coursebook Researching and Discussing Media Texts Lecture & Question and Answer
12 Reading the related subject in the coursebook Researching and Discussing Media Texts Lecture & Question and Answer
13 Reading the related subject in the coursebook Public Relations and Media Literacy Lecture & Question and Answer
14 Reading the related subject in the coursebook Advertising and Media Literacy Lecture & Question and Answer
15 Reading the related subject in the coursebook New Communication technologies and Media Literacy Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Turkoglu, N. ve Simsek, M. C. (2010). Medya Okuryazarligi. Parsomen Publications
Kubey, R. (2001). Media Literacy in the Information Age: Current Perspectives. Transaction Publishers
Koltay, T. (2011). The media and the literacies: Media literacy, information literacy, digital literacy. Media, Culture & Society, 33(2): 211-221.
Baran, S. J., McDonald, E., Engberg, J. (2004). Introduction to mass communication: Media literacy and culture. McGraw-Hill.
Hobbs, R. (1998). The seven great debates in the media literacy movement. Journal of communication, 48(1): 16-32.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
0
2
List the main features of communication in items.
2
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
1

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
3
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
1
3
Tell the basic concepts of public relations and advertising in detail.
1

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
4
2
Use the leadership, communication and presentation skills in occupational events.
2

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
5
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
0
3
Create communication programs within the public relations and advertising campaign.
1

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
5

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
1

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
1

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0