Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT437 | MEDIA LITERACY | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to provide the students with the basis to evaluate the subtexts in the informatics complex by activating the passive student against the mass media |
Contents of the Course Unit: | Contents of the course include the subjects such as Classification of Mass Media, Summarizing the structure of media, Discussion of the place of media in society, Explanation of Communication Process, Comparison of Critical Approaches. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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List at least 3 of the media effects on social, cultural and economic life |
Example the problems that may arise from the problem areas in the media tools |
Solve the subtexts in informatics from mass media by leaving the passive relationship with mass media and by taking an active position |
Critically analyze the impact of mass media by taking ethical principles as a framework. |
Evaluate the contents of media within the context of the media contents |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Media Literacy Concept | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Historical Development of Media Literacy | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Media Literacy Principles | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | Mass media | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Family, Children and TV | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Media and Structure | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Media and society | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Media and ethic | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Media as a Source of Manipulation | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Researching and Discussing Media Texts | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook | Researching and Discussing Media Texts | Lecture & Question and Answer |
13 | Reading the related subject in the coursebook | Public Relations and Media Literacy | Lecture & Question and Answer |
14 | Reading the related subject in the coursebook | Advertising and Media Literacy | Lecture & Question and Answer |
15 | Reading the related subject in the coursebook | New Communication technologies and Media Literacy | Lecture & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Turkoglu, N. ve Simsek, M. C. (2010). Medya Okuryazarligi. Parsomen Publications |
Kubey, R. (2001). Media Literacy in the Information Age: Current Perspectives. Transaction Publishers |
Koltay, T. (2011). The media and the literacies: Media literacy, information literacy, digital literacy. Media, Culture & Society, 33(2): 211-221. |
Baran, S. J., McDonald, E., Engberg, J. (2004). Introduction to mass communication: Media literacy and culture. McGraw-Hill. |
Hobbs, R. (1998). The seven great debates in the media literacy movement. Journal of communication, 48(1): 16-32. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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0 | |||||
2 |
List the main features of communication in items.
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2 | |||||
3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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1 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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3 | |||||
2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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1 | |||||
3 |
Tell the basic concepts of public relations and advertising in detail.
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1 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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4 | |||||
2 |
Use the leadership, communication and presentation skills in occupational events.
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2 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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5 | |||||
2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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0 | |||||
3 |
Create communication programs within the public relations and advertising campaign.
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1 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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5 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
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1 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
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1 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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4 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |