Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HYM323 | STRATEGIC MANAGEMENT IN AVIATION | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to discuss the theoretical knowledge about strategic management in aviation and to develop a strategic perspective. |
Contents of the Course Unit: | Contents of the course include the subjects such as definition of Strategic Management, Strategic Management Process in Aviation, SWOT Analysis in Aviation, System Approach in Aviation, Aviation Competition Factors and Strategy, Strategic Benefit and Portfolio Analysis Techniques in Aviation, Strategic Alternative Types in Aviation, Strategic Positioning in Aviation, Global Strategies in Aviation, Aviation Competitiveness and Differentiation. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Identify the basic concepts related to Strategic Management in aviation. |
Explain the stages of Strategic Management in aviation. |
Classify strategy alternatives in aviation. |
Do a SWOT analysis related to aviation. |
Compare the competition factors with strategies in aviation. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | READING | Basic concepts of Strategic Management in aviation | Lecture, Question and Answer, Discussion |
2 | READING | definition of Strategic Management, Strategic Management Process in Aviation | Lecture, Question and Answer, Discussion |
3 | READING | Phases of Strategic Management Process | Lecture, Question and Answer, Discussion |
4 | READING | SWOT Analysis in Aviation I | Lecture, Question and Answer, Discussion |
5 | READING | SWOT Analysis in Aviation II | Lecture, Question and Answer, Discussion |
6 | READING | System Approach in Aviation | Lecture, Question and Answer, Discussion |
7 | READING | Strategic Benefit and Portfolio Analysis Techniques in Aviation | Lecture, Question and Answer, Discussion |
8 | - | MID-TERM EXAM | - |
9 | READING | Strategic Benefit and Portfolio Analysis Techniques in Aviation | Lecture, Question and Answer, Discussion |
10 | READING | Strategic Alternative Types in Aviation; Growth Strategies; Slow Growth Strategies; Saving Strategies; Combined Strategies | Lecture, Question and Answer, Discussion |
11 | READING | Strategic Positioning in Aviation | Lecture, Question and Answer, Discussion |
12 | READING | Global Strategies in Aviation | Lecture, Question and Answer, Discussion |
13 | READING | Aviation Competitiveness Factors and Strategies | Lecture, Question and Answer, Discussion |
14 | READING | Aviation Competitiveness and Differentiation | Lecture, Question and Answer, Discussion |
15 | READING | General Evaluation in Strategic Management in Aviation | Lecture, Question and Answer, Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Doganis, R. (2006), The Airline Business, Second Edition, Routledge |
KANBUR, E., & KARAKAVUZ, H. (2017). Stratejik Yonetim Kapsaminda Kuresel Havayolu Isbirliklerinin SWOT Analizi. Journal of Aviation, 1(2), 74-86. |
YAHŞİ, F. (2018). YÖNETİM VE STRATEJİ: 101 Teori ve Yaklaşım KİTABINA DAİR. Journal of Süleyman Demirel University Institute of Social Sciences Year, 2(31), 483-488. |
Baum, H., & Auerbach, S. (2017). Strategic management in the aviation industry. Taylor & Francis. |
Samunderu, E. (2019). Air transport management: Strategic management in the airline industry. Kogan Page Publishers. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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2 |
List the main features of communication in items.
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3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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3 |
Tell the basic concepts of public relations and advertising in detail.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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2 |
Use the leadership, communication and presentation skills in occupational events.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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3 |
Create communication programs within the public relations and advertising campaign.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 2 | 15 | 30 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 2 | 13 | 26 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 33 | 0 | 126 |
Total Workload of the Course Unit | 126 | ||
Workload (h) / 25.5 | 4,9 | ||
ECTS Credits allocated for the Course Unit | 5,0 |