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QUANTITATIVE DATA ANALYSIS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
SOS369 QUANTITATIVE DATA ANALYSIS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to help students use statistical programs actively, interpret the results of research in a meaningful way, and gain knowledge and skills in these methods by recognizing statistical methods.
Contents of the Course Unit: Contents of the course include; introduction of SPSS program, explaining the types of analysis, research design, explaining the types of analysis according to the type of variables, parametric and non-parametric statistics, data entry to SPSS, interpretation of the obtained data.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Knows the SPSS program.
Uses the SPSS program.
Interprets the results of the analysis performed by SPSS, explain the relationship between variables.
Remembers the information about the universe and sample, how to collect the data and how to perform a quantitative analysis and apply it via SPSS.
Analyzes the data by entering SPSS program.
Distinguishes the types of statistics and design a method according to the research.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction to Statistics; basic concepts Lecture
2 Reading Introduction to SPSS; Presentation of SPSS menus Lecture
3 Reading Research design and Codebook Preparation Lecture -Demonstration
4 Reading - Practice Data File Preparation and Introduction to SPSS Lecture -Demonstration
5 Reading - Practice Presentation of Preliminary research tests for the reliability of the research; confidence test Lecture -Demonstration
6 Reading - Practice Methods used in the interpretation of the relationship between variables; correlation, regression, factor analysis Lecture -Demonstration
7 Reading - Practice Methods used in the interpretation of the relationship between variables; correlation, regression, factor analysis Lecture -Demonstration
8 - MID-TERM EXAM -
9 Reading - Practice Methods used in the comparison of the groups; non-parametric tests Lecture -Demonstration
10 Reading - Practice T - test Lecture -Demonstration
11 Reading - Practice Variance Analysis I Lecture -Demonstration
12 Reading - Practice Variance Analysis II Lecture -Demonstration
13 Reading - Practice Graphitising research findings and reporting types Lecture -Demonstration
14 Reading - Practice Graphic analysis and interpretation of results Lecture -Demonstration
15 Reading - Practice Revision Lecture -Demonstration
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Can, Abdullah. (2016). SPSS ile bilimsel arastirma surecinde nicel verilerin analizi. Ankara: Pegem Academy Publications
Buyukozturk, S., Cakmak, E. K., Akgün, O. E., Karadeniz, S., & Demirel, F. (2016). Bilimsel arastirma yontemleri. Ankara: Pegem Academy Publications
Koseoglu, M., & Yamak, R. (2011). Uygulamalı istatistik. Trabzon: Derya Bookstore
Treiman, Donald J. (2014). Quantitative data analysis: Doing social research to test ideas. John Wiley & Sons.
Treiman, Donald J. (2014). Quantitative data analysis: Doing social research to test ideas. John Wiley & Sons.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
2
List the main features of communication in items.
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3
Tell the basic concepts of public relations and advertising in detail.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
Use the leadership, communication and presentation skills in occupational events.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 12 4 48
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 6 6
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 4 4
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 43 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0