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ELECTRONIC MEDIA AND FOLKLORE PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TDE321 ELECTRONIC MEDIA AND FOLKLORE 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The objective of this course is to help students understand the process of change and transformation depending on electronic equipment and media. The course also aims to enable students to examine the works of folklore in electronic culture and to perceive the electronic media with a new perspective.
Contents of the Course Unit: The concept of culture, development of the electronic culture media from gramophone, radio, tape, television to Internet, execution of folklore works in electronic culture media.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the change-transformation process related with electronic equpment and media.
Evaluate the electronic media, resources and the ways to benefit from those.
Analyze the process of transforming public science products reproducible in a way to address a wide audience.
Analyze the electronic culture media in terms of social and public scientific aspects.
Relate the connections between culture, cultural products and technology.
Analyze the electronic culture media through samples.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Concept of culture Narration, Discussion, Question and Answer
2 Literature review Sub headings of culture Narration, Discussion, Question and Answer
3 Literature review What is intangible culture and tangible culture? Narration, Discussion, Question and Answer
4 Literature review Concept of oral culture Narration, Discussion, Question and Answer
5 Literature review Primary oral culture age and its characteristics Narration, Discussion, Question and Answer
6 Literature review Oral memory and technology Narration, Discussion, Question and Answer
7 Literature review Radio, Television and Internet Narration, Discussion, Question and Answer
8 - MID-TERM EXAM -
9 Literature review Change in oral and electronic culture Narration, Discussion, Question and Answer
10 Literature review Secondary oral culture age Narration, Discussion, Question and Answer
11 Literature review Electronic culture Narration, Discussion, Question and Answer
12 Literature review Development of electronic culture in Turkey Narration, Discussion, Question and Answer
13 Literature review Oral-written literature traditions and electronic culture Narration, Discussion, Question and Answer
14 Literature review Examination of samples from electronic culture age works. Narration, Discussion, Question and Answer
15 Literature review Examination of samples from electronic culture age works. Narration, Discussion, Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

McLuhan, M. (2007) Gutanberg Galaksisi, İstanbul: Yapı Kredi Yayınları.
Çağan, K. (2003) Popüler Kültür ve Sanat, Ankara: Altınküre Yayınları
ONG, W. J. (2010) Sözlü ve Yazılı Kültür, Sözün Teknolojileşmesi, İstanbul: Metis Yayınları.
Özdemir, N. (2008) Medya, Kültür ve Edebiyat, Ankara: Geleneksel Yayınları.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
2
List the main features of communication in items.
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3
Tell the basic concepts of public relations and advertising in detail.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
Use the leadership, communication and presentation skills in occupational events.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 5 65
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 10 10
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 10 10
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 31 0 129
Total Workload of the Course Unit 129
Workload (h) / 25.5 5,1
ECTS Credits allocated for the Course Unit 5,0