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HOTEL MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TUR424 HOTEL MANAGEMENT 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: To learn the historical development of hotel management, to know the general characteristics of hotel businesses, to understand the operation of management organization activities in hotel businesses and to have information about the current situation of modern hotel management.
Contents of the Course Unit: This course includes the functions of the accommodation sector in the tourism industry, types of accommodation businesses, basic functions such as management-organization, financing, accounting, service operations and marketing in hotel businesses, classification of hotel businesses, departments of hotel businesses.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the place and importance of hotel management in tourism industry.
Know the historical development of hotel management and defines the characteristics of hotel management.
Classify hotel business according to the features.
Demonstrate organizational skills in hotel business.
List the departments of hotel businesses, the duties and responsibilities of departments.
Demonstrate the ability to form the organizational structure of a hotel business.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature Search, Presentation The structure of the tourism industry and the place of the accommodation sector in the tourism industry Expression , Question-Respond, Discussion
2 Literature Search, Presentation Classification of tourism businesses Expression , Question-Respond, Discussion
3 Literature Search, Presentation Historical development of accommodation businesses Expression , Question-Respond, Discussion
4 Literature Search, Presentation Classification of accommodation businesses Expression , Question-Respond, Discussion
5 Literature Search, Presentation Location selection in hotel businesses Expression , Question-Respond, Discussion
6 Literature Search, Presentation Management and management functions Expression , Question-Respond, Discussion
7 Literature Search, Presentation Management in hotel businesses Expression , Question-Respond, Discussion
8 - MID-TERM EXAM -
9 Literature Search, Presentation Organization in hotel business Expression , Question-Respond, Discussion
10 Literature Search, Presentation Departments of hotel businesses Expression , Question-Respond, Discussion
11 Literature Search, Presentation Front Office and Housekeeping Functions Expression , Question-Respond, Discussion
12 Literature Search, Presentation Food and beverage function Expression , Question-Respond, Discussion
13 Literature Search, Presentation Hotel management and information technology Expression , Question-Respond, Discussion
14 Literature Search, Presentation Case studies and solutions in hotels businesses Expression , Question-Respond, Discussion
15 Literature Search, Presentation Case studies and solutions in hotel businesses Expression , Question-Respond, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Batman, O. (2015). Otel İsletmelerinin Yonetimi, Degisim Publications.
Akoğlan Kozak, M. (2016). Otel İsletmeciligi, Detay Publications.
Negi, J. (1997). Professional Hotel Management, S. Chand Publishing.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
2
List the main features of communication in items.
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3
Tell the basic concepts of public relations and advertising in detail.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
Use the leadership, communication and presentation skills in occupational events.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 10 4 40
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 3 3
Preparation for the Final Exam 5 3 15
Mid-Term Exam 1 3 3
Preparation for the Mid-Term Exam 5 5 25
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 36 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0