TR EN

MANAGEMENT OF INTERNATIONAL BUSINESSES PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UIT416 MANAGEMENT OF INTERNATIONAL BUSINESSES 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The objective of this course is to enable the students to understand the management systems, activities and strategies applied in international enterprises and to use these strategies in the management of international firms. Throughout the course, students will be able interpret the different environmental conditions in which international organizations are involved and illustrate the strategies that these organizations will use to increase their competitive power.
Contents of the Course Unit: Contents of the course include; international business, strategic management, foreign trade, international trade theories, management and organization, and international trade organizations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Analyze various international institutions and practices affecting international trade. (Bloom 4)
Interpret how effective environmental conditions in different countries can be effective in international operations. (Bloom 2)
Explain the effects of national regulations on international enterprises (Bloom 2)
Explain how cultural differences affect the individual and how this impact should be evaluated by international enterprises. (Bloom 2)
Decide on the research that should be conducted while entering international markets. (Bloom 4)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading and literature review Importance of International Business Narration, discussion
2 Reading and literature review Globalization of Markets and Companies; Organizational Participants in International Business Narration, discussion
3 Reading and literature review Legal and Political Environment in International Business Narration, discussion
4 Reading and literature review Government Interventions in International Business Narration, discussion
5 Reading and literature review Regional Economic Integration; International Emerging Markets Narration, discussion
6 Reading and literature review International Monetary and Financial Circles Narration, discussion
7 Reading and literature review Global Strategy and Organization Narration, discussion
8 - MID-TERM EXAM -
9 Reading and literature review Global Market Evaluation And Opportunity Analysis Narration, discussion
10 Reading and literature review Export and Mutual Trade; Direct Foreign Investment and Cooperation Agreements Narration, discussion
11 Reading and literature review License, Franchising and Other Contract Agreements Narration, discussion
12 Reading and literature review Business Policies and Planning of International Organizations, Organizational Structure of International Business and Negotiation Strategies Narration, discussion
13 Reading and literature review Business Policies and Planning of International Organizations, Organizational Structure of International Business and Negotiation Strategies Narration, discussion
14 Reading and literature review Future Developments and Challenges in International Business Narration, discussion
15 Reading and literature review Case Studies and Class Discussions Narration, discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Mirze, S.K. (2018), Uluslararası İşletmecilik ve Yönetim, İstanbul: Beta Yayınevi
Kabar, M. M. (2011), Uluslararası İşletmelerde Yönetim-Organizasyon Politikaları ve Stratejiler, Ankara: Seçkin Yayınevi
Özalp, İ. (2012), Uluslararası İşletmeler ve Yönetim Stratejileri, Ankara: Nisan Kitabevi
Cavusgil,T. , Knight, G. & Riesenberger, J. (2007) International Business: Strategy, Management and the New Realities, London: Pearson

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
2
List the main features of communication in items.
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3
Tell the basic concepts of public relations and advertising in detail.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
Use the leadership, communication and presentation skills in occupational events.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 2 28
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 5 35
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 4 20
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 42 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0