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INNOVATION AND TECHNOLOGY PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UTI432 INNOVATION AND TECHNOLOGY 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to introduce general framework for the required technology factors in order to engage both in product differentiation and reduce the costs in the processes of business and production, and how to benefit from technological innovations and give examples of companies engaged in technology-based initiatives and how important the usage of technologic opportunities is.
Contents of the Course Unit: Contents of the course include introduction to technology and innovation, basic concepts of technology and innovation, information systems, creative thinking, knowledge management, innovation management, entrepreneurship in information society, intellectual property rights, R&D management, supply chain management, new product development and design, project management and leadership and creativeness in technology management.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Assess basic concepts of technology and innovation by relating them to current examples
Evaluate factors effecting innovation in institutions
Recommend for innovation processes and mechanisms for the management of this process
Evaluate the importance of innovation and technology for a competitive advantage
Compare effects of innovation and technology in work places and society

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading Introduction to Technology and Innovation Lecture & Question and Answer & Discussion
2 Reading Basic Concepts of Technology and Innovation Lecture & Question and Answer & Discussion
3 Reading Information Systems Lecture & Question and Answer & Discussion
4 Reading Creative Thinking Lecture & Question and Answer & Discussion
5 Reading Knowledge Management Lecture & Question and Answer & Discussion
6 Reading Innovation Management Lecture & Question and Answer & Discussion
7 Reading Entrepreneurship in Information Society Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 Reading Intellectual Property Rights Lecture & Question and Answer & Discussion
10 Reading R&D Management Lecture & Question and Answer & Discussion
11 Reading Supply Chain Management Lecture & Question and Answer & Discussion
12 Reading New Product Development and Design Lecture & Question and Answer & Discussion
13 Reading Project Management Lecture & Question and Answer & Discussion
14 Reading Leadership and Creativeness İn Technology Management Lecture & Question and Answer & Discussion
15 Reading General Revision Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Emiroglu, A. (2017). Inovasyon ve Teknoloji Yonetimi. 1st Edition, Bursa: Ekin Press.
Baykara, T. (2014). 21. Yuzyılda Teknoloji & Yenilik: Inovasyon ve Yönetimi. Ankara: Nobel Publications.
Luecke, R. (2008). Is Dunyasında Yenilik ve Yaraticilik. Translation: Turan Parlak, 2nd Edition, Istanbul: Türkiye Is Bankası Kültür Publications.
Top, S. (2008). Isletmelerde Yenilik ve Yaraticilik Yonetimi. 1st Edition, Istanbul: Beta Press.
Drucker, P. F. (2011). Innovation and Entrepreneurship. New York, NY, United States: HarperCollins Publishers Inc.
Kavak, Ç. (2009). Bilgi Ekonomisinde İnovasyon Kavramı ve Temel Göstergeleri, Akademik Bilişim’09 - XI. Akademik Bilişim Konferansı Bildirileri, ss.617-628.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
2
List the main features of communication in items.
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3
Tell the basic concepts of public relations and advertising in detail.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
Use the leadership, communication and presentation skills in occupational events.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 5 35
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 4 20
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 41 0 125
Total Workload of the Course Unit 125
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0