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PROFESSIONAL ENGLISH III PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
YDL301 PROFESSIONAL ENGLISH III 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to enable students communicate in English in a wide range of business situations, develop communication skills in business and enlarge their knowledge of the business world in the target language. The course also aims to pave the way for being fluent and confident in using the language of business and help them increase their career prospects over a language.
Contents of the Course Unit: BASIC USER: Contents of the course include introducing yourself in the target language, discussions on problems at work, foods from different countries, buying different products, doing business in another country. The course covers authentic articles, on a variety of topics from prominent newspapers and online business websites along with authentic interviews with businesspeople and a wide range of business oriented topics and disciplinary texts. INDEPENDENT USER: Contents of the course include letters in various business occasions such as hotel bookings, acceptance of invitations, declining of invitations, conveying of a meeting, confirmation and cancelling of a meeting, letters of thanks and discussing gender related qualities socialising etc. The course covers authentic articles, on a variety of topics from prominent newspapers and online business websites along with authentic interviews with businesspeople and a wide range of business oriented topics and disciplinary texts. PROFICIENT USER: Contents of the course include dealing with communication breakdown, words to describe good and bad communicators, marketing collocations, idioms, multi-word verbs etc. The course covers authentic articles, on a variety of topics from prominent newspapers and online business websites along with authentic interviews with businesspeople and a wide range of business oriented topics and disciplinary texts.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Employ basic skills to deal with people in business situations.
Distinguish differences and similarities between doing business in their home country and in other countries.
Use the language flexibly and effectively for social and professional purposes.
Demonstrate their knowledge of the field of study in a 5-minutes presentation.
Use their knowledge of business vocabulary in their writings.
Identify problems in business life and discuss on them in the target language.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introducing the coursebook and explaining the syllabus, Basic User : Introducing yourself Independent User : Making contact Lecture, Question and Answer, Discussion
2 The relevant unit in the course book Basic User : Introducing others Independent User : Discussing ideas about career Proficient User : Dealing with communication breakdown Lecture, Question and Answer, Discussion
3 The relevant unit in the course book Basic User : Talking about work and leisure Independent User : Talking about buying and selling Proficient User : International marketing, brands Lecture, Question and Answer, Discussion
4 The relevant unit in the course book Basic User : Reading about work and leisure Independent User : Reaching agreement Proficient User : Global markets Lecture, Question and Answer, Discussion
5 The relevant unit in the course book Basic User : Problems in business life Independent User : Presenting your company Proficient User : Networking Lecture, Question and Answer, Discussion
6 The relevant unit in the course book Basic User : Solving problems Independent User : Discussion on types of companies Proficient User : Promoting customer loyalty Lecture, Question and Answer, Discussion
7 The relevant unit in the course book Basic User : Travel details Independent User : Discussing ideas Proficient User : Defining success Lecture, Question and Answer, Discussion
8 - MID-TERM EXAM -
9 The relevant unit in the course book Basic User : Making bookings, checking arrangements Independent User : Successful meetings Proficient User : Comparing similarities and differences between two companies Lecture, Question and Answer, Discussion
10 The relevant unit in the course book Basic User : Eating out Independent User : Discussing causes of stress Proficient User : Motivation Lecture, Question and Answer, Discussion
11 The relevant unit in the course book Basic User : Making decisions: Food Independent User : Discussing gender related qualities Proficient User : What makes a job satisfying Lecture, Question and Answer, Discussion
12 The relevant unit in the course book Basic User : Buying and Selling: Describing a product Independent User : Socialising: greetings and small talk Proficient User : Risk in business Lecture, Question and Answer, Discussion
13 - Student Activity: Language Fair Out-of-class activities
14 - TASK: Presentation and Feedback Presentation by Students
15 - TASK: Presentation and Feedback Presentation by Students
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
2
List the main features of communication in items.
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3
Tell the basic concepts of public relations and advertising in detail.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
Use the leadership, communication and presentation skills in occupational events.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 0 0 0
Preliminary & Further Study 0 0 0
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 0 0 0
Preparation for the Final Exam 0 0 0
Mid-Term Exam 0 0 0
Preparation for the Mid-Term Exam 0 0 0
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 0 0 0
Total Workload of the Course Unit 0
Workload (h) / 25.5 0
ECTS Credits allocated for the Course Unit 0,0