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NEW MEDIA ECONOMICS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
YEM315 NEW MEDIA ECONOMICS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to enable students to analyze the social and cultural dimensions of the new media as well as their economic dimensions.
Contents of the Course Unit: Contents of the course include the subjects such as assessment of national and international media organizations in terms of economics and politics, basic concepts of economy, theories of economy, concepts of globalization and monopolization.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Compare the traditional media and new media economically.
Describe the basic concepts of economy.
Evaluate the media organizations according to the capital/ownership structure.
Know the employment status, working conditions and economic structure in the media sector.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading, Literature Review Description of Economy and Basic Concepts in Economy Lecture & Discussion & Question and Answer
2 Reading, Literature Review Production Process in Media and Economic Instruments Lecture & Discussion & Question and Answer
3 Reading, Literature Review Costs in Media and Cost Planning Lecture & Discussion & Question and Answer
4 Reading, Literature Review Analysis of table of revenues and expenditures of a media organization Lecture & Discussion & Question and Answer
5 Reading, Literature Review Economic difficulties confronted by media organizations and underlying causes Lecture & Discussion & Question and Answer
6 Reading, Literature Review Political Pressures and Media Lecture & Discussion & Question and Answer
7 Reading, Literature Review Effect of Rating Concern to Printed and Visual Media Lecture & Discussion & Question and Answer
8 - MID-TERM EXAM -
9 Reading, Literature Review New Media and Changes in Media Economy Lecture & Discussion & Question and Answer
10 Reading, Literature Review Media and monopolization Lecture & Discussion & Question and Answer
11 Reading, Literature Review Types and Causes of monopolization Lecture & Discussion & Question and Answer
12 Reading, Literature Review Vertical, Horizontal and Diagonal Monopolization Lecture & Discussion & Question and Answer
13 Reading, Literature Review Economic Factors in Radio, Television and Cinema Lecture & Discussion & Question and Answer
14 Reading, Literature Review Economic Factors in Book, Journal and Newspaper Publishing Lecture & Discussion & Question and Answer
15 Reading, Literature Review Media in Authoritarian and Totalitarian Regime Lecture & Discussion & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Kejanlioglu B. (2004). Turkiye’de Medyanin Donusumu. Ankara: Imge Bookstore
Desmoulins N. T. (1993). Medya Ekonomisi. Istanbul: Iletisim Publications
Kuyucu M. (2014). Medya Ekonomisi ve Basrol Oyunculari: Bugunun ve Yarinin Medya Aktorlerinin Gozunde Reklamcilar ve Tuketiciler. Istanbul: The Turkish Online Journal Design, Art and Communication

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
2
List the main features of communication in items.
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3
Tell the basic concepts of public relations and advertising in detail.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
Use the leadership, communication and presentation skills in occupational events.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 3 39
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 30 30
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 20 20
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 31 0 133
Total Workload of the Course Unit 133
Workload (h) / 25.5 5,2
ECTS Credits allocated for the Course Unit 5,0