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MEDIA AND CULTURE PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS434 MEDIA AND CULTURE 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to enable students to comprehend the current structure of "culture" as a changing concept and to analyze its reflections in media, especially through popular culture products.
Contents of the Course Unit: Contents of the course include topics such as globalization, international media and cultural relations, and the main trends of international communication companies.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Show at least 3 examples on basic concepts of international communication by recognizing these concepts.
Interpret the current system by associating international communication with new media, one of the most important mediums of 21st Century.
Review privatization and liberalization policies in media companies axis.
Evaluate international communication companies through culture imperialism.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Defining Culture Lecture & Question and Answer
2 Reading a chapter in the coursebook on the relevant subject Sub-culture, high culture, popular culture Lecture & Question and Answer & Discussion
3 Reading a chapter in the coursebook on the relevant subject Culture in society Lecture & Question and Answer & Discussion
4 Reading a chapter in the coursebook on the relevant subject Cultural industrialization Lecture & Question and Answer & Discussion
5 Reading a chapter in the coursebook on the relevant subject Cultural Transformation Lecture & Question and Answer & Discussion
6 Reading a chapter in the coursebook on the relevant subject Relations between media and culture Lecture & Question and Answer & Discussion
7 Reading a chapter in the coursebook on the relevant subject Media as a presentation area of culture Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 Reading a chapter in the coursebook on the relevant subject Culture-art and media Lecture & Question and Answer & Discussion
10 Reading a chapter in the coursebook on the relevant subject Visual culture Lecture & Question and Answer & Discussion
11 Reading a chapter in the coursebook on the relevant subject Written culture Lecture & Question and Answer & Discussion
12 Reading a chapter in the coursebook on the relevant subject Culture and public memory Lecture & Question and Answer & Discussion
13 Reading a chapter in the coursebook on the relevant subject Culture production areas Lecture & Question and Answer & Discussion
14 Reading a chapter in the coursebook on the relevant subject Fairs, concerts, cinema, theatre, museum Lecture & Question and Answer & Discussion
15 Reading a chapter in the coursebook on the relevant subject General Evaluation Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Tas, O. (2017). Iletisim, Medya ve Kultur: Anahtar Kavramlar. Ankara: Utopya Publications
Morley, K. (2011). Kimlik Mekanlari: Kuresel Medya, Elektronik Ortamlar ve Kulturel Sinirlar. Istanbul: Ayrinti Publications
Stevenson, N. (2008). Medya Kulturleri: Sosyal Teori ve Kitle Iletisimi. Ankara: Utopya Publications

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
2
List the main features of communication in items.
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3
Tell the basic concepts of public relations and advertising in detail.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
Use the leadership, communication and presentation skills in occupational events.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 4 52
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 2 26
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 3 3
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 3 3
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0