ADVERTISEMENT WRITING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT443	ADVERTISEMENT WRITING	6	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	Face to face
Coordinator of the Course Unit	Prof.Dr. MEHMET SELÇUK USLU
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to enable students to interpret advertising texts and create new advertising texts with the theoretical knowledge they have taken in the course and from the perspective of advertising.
Contents of the Course Unit:	Contents of the course include the subjects as in introducing the concept of advertising, performing target audience analysis, explanation of the concept of creative advertising, writing an advertising scenario, examination of advertising practices samples.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 of the basic features that an advertisement text should have
Explain the structural features of advertisement text
Compare the persuasion models used in advertisement writing
Compare advertising scenarios in the context of the basic features that an advertisement should have through a sample advertisement
Apply product positioning with his/her advertisement writing acknowledge
Distinguish the target audience intended in advertisement.
Analyze advertising texts
Create their own advertising texts with technical and theoretical knowledge

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	What is Advertisement Writing and Study Areas	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Preparing Advertisement Synopsys	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Advertisement Scenario Writing Techniques	Lecture & Question and Answer
4	Reading the related subject in the coursebook, Analysing Samples	Advertisement Treatment Writing	Lecture & Question and Answer
5	Reading the related subject in the coursebook, Analysing Samples	Advertisement Storyboard Studies	Lecture & Question and Answer
6	Reading the related subject in the coursebook, Analysing Samples	Preparing Advertisement Mise en Scene	Lecture & Question and Answer
7	Reading the related subject in the coursebook, Analysing Samples	Analysing Advertisement Scenarios and Advertisement Writing Studies	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	-	Advertisement Scenarios Homework	Lecture & Question and Answer & Individual Homework
10	Reading the related subject in the coursebook, Analysing Samples	Analysing Advertisement Scenarios in Turkey and the World	Lecture & Question and Answer & Analysing Samples
11	Reading the related subject in the coursebook, Analysing Samples	Advertisement Writing in Printed Media	Lecture & Question and Answer & Analysing Samples
12	Literature Review, Analysing Samples	Advertisement Writing in Visual and Auditory Media	Lecture & Question and Answer & Analysing Samples
13	Literature Review, Analysing Samples	Advertisement Language Analysis	Lecture & Question and Answer & Analysing Samples
14	-	Advertisement Writing Homework	Lecture & Question and Answer & Individual Homework
15	General Revision	Preparations for Final Exams	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Muge Elden (2016). Reklam Yazarligi. Iletisim Publications
Muge Elden (2016). Reklam ve Reklamcilik. Say Publications
Hirschman, E. C. (1989). Role-based models of advertising creation and production. Journal of Advertising, 18(4): 42-53.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description
Mid-Term Exam	1	50
Final Exam	1	50
TOTAL	2	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the theories, concepts and principles of the basic and sub-fields of business.
2	Explain business functions and processes based on current scientific sources.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate internationally valid business cases with the theories and concepts of other social sciences.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the theoretical and factual knowledge in business for occupational practices.
2	Solve individual and organizational problems in business life.
3	Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan research and work using knowledge and skills gained in the field of business.
2	Organize the activities for organizational goals and purposes independently.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Criticize advanced knowledge and skills in the field with a critical approach.
2	Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
2	Use the information and communication technology software and equipment required for business.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the social, scientific, cultural and ethical values at the stages of collection of data, their implementation, interpretation and announcement of results in the field of business.
2	Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	11	2	22
Assignment (Homework)	2	5	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	4	4
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	127