TR EN

MEDIA ECONOMICS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS347 MEDIA ECONOMICS 6 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. MEHMET SELÇUK USLU
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide the students the basic dynamics of the media sector from an economic perspective and to present the reflections and development of the media industry today.
Contents of the Course Unit: Contents of the course include basic evaluations on media economics such as historical development of the media economy, the relationship between the media industry and the state, and the point where the media economy is at in the age of globalization.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Interpret and recognize the basic concepts of economy in the context of media economics.
Discuss both the relationship of media with the state and the transformation undergone in the age of globalization.
Relate the structure of media industry according to media types.
Generalize the economic structure of media by evaluating current examples on the media industry.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction Lecture
2 Reading a chapter in the coursebook on the relevant subject A short history of economy concept Lecture & Question and Answer & Discussion
3 Reading a chapter in the coursebook on the relevant subject Media and Types of Products Lecture & Question and Answer & Discussion
4 Reading a chapter in the coursebook on the relevant subject Development of Media Economy. Lecture & Question and Answer & Discussion
5 Reading a chapter in the coursebook on the relevant subject Development of Media Economy. Lecture & Question and Answer & Discussion
6 Reading a chapter in the coursebook on the relevant subject Relations between Media and State Lecture & Question and Answer & Discussion
7 Reading a chapter in the coursebook on the relevant subject Media and monopolization . Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 Reading a chapter in the coursebook on the relevant subject Media and types of markets Lecture & Question and Answer & Discussion
10 Reading a chapter in the coursebook on the relevant subject Competition in media Lecture & Question and Answer & Discussion
11 Reading a chapter in the coursebook on the relevant subject Media and globalization. Lecture & Question and Answer & Discussion
12 Reading a chapter in the coursebook on the relevant subject Media and globalization. Lecture & Question and Answer & Discussion
13 Reading a chapter in the coursebook on the relevant subject Student Presentations Student Presentations and Evaluation of Presentations
14 Preparation for Presentation Student Presentations Student Presentations and Evaluation of Presentations
15 Preparation for Presentation General Evaluation Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Baytar, O. (2013). Teorik ve Pratik Acidan Medya Ekonomisine Bakis. Konya : Cizgi Publications
Kuyucu, M. (2012). Turkiye'de Medya Ekonomisi. Istanbul: Esen Kitap
Sonmez, A. (2000). Medya Ekonomisi ve Turkiye Ornegi. Istanbul: Boyut Press Group

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the theories, concepts and principles of the basic and sub-fields of business.
2
Explain business functions and processes based on current scientific sources.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate internationally valid business cases with the theories and concepts of other social sciences.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the theoretical and factual knowledge in business for occupational practices.
2
Solve individual and organizational problems in business life.
3
Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan research and work using knowledge and skills gained in the field of business.
2
Organize the activities for organizational goals and purposes independently.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Criticize advanced knowledge and skills in the field with a critical approach.
2
Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
2
Use the information and communication technology software and equipment required for business.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply the social, scientific, cultural and ethical values at the stages of collection of data, their implementation, interpretation and announcement of results in the field of business.
2
Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 4 52
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 2 26
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 3 3
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 3 3
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0