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MEDIA ANALYSIS AND CRITICISM PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS351 MEDIA ANALYSIS AND CRITICISM 6 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. MEHMET SELÇUK USLU
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to introduce the methods of media analysis in accordance with the theoretical basics of media analysis, to gain the ability to create content and to demonstrate the power of media in creating influence.
Contents of the Course Unit: Contents of the course include media, structure of media institutions, power of media in creating influence and types of analysis.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Review the basic concepts of media analysis.
Apply discourse analysis and content analysis through examples.
Connect the relationship between media and power based on current and political events.
Select which analysis type the given 6 examples belong to.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Corporate and methodological bases of media analysis Lecture
2 Internet and Literature Review Media Lecture & Question and Answer & Discussion
3 Internet and Literature Review Content creation in media Lecture & Question and Answer & Discussion
4 Internet and Literature Review Structures of media organizations Lecture & Question and Answer & Discussion
5 Internet and Literature Review Audiences Lecture & Question and Answer & Discussion
6 Internet and Literature Review Effecting power of media Lecture & Question and Answer & Discussion
7 Internet and Literature Review Monopolization Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 Internet and Literature Review Maintaining an attitude Lecture & Question and Answer & Discussion
10 Internet and Literature Review, Sample Analysis Content Analysis Sample Analysis & Question and Answer
11 Internet and Literature Review, Sample Analysis Content Analysis Sample Analysis & Question and Answer
12 Internet and Literature Review, Sample Analysis Discourse Analysis Sample Analysis & Question and Answer
13 Internet and Literature Review, Sample Analysis Discourse Analysis Sample Analysis & Question and Answer
14 Internet and Literature Review, Sample Analysis Semiotic Analysis Sample Analysis & Question and Answer
15 Internet and Literature Review, Sample Analysis Semiotic Analysis Sample Analysis & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Goksal, A.B. (2008). Medya Analizleri. Istanbul: Nobel Publications
Bilgili, C. (2008). Medya Elestirileri 2008 Kuresellestirme Makinesi: Medya. Istanbul: Beta Publications
Duran, R. (2000). Burasi Dünya Polis Radyosu! Global Medya Elestirileri. Istanbul: Yapi Kredi Publications

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the theories, concepts and principles of the basic and sub-fields of business.
2
Explain business functions and processes based on current scientific sources.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate internationally valid business cases with the theories and concepts of other social sciences.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the theoretical and factual knowledge in business for occupational practices.
2
Solve individual and organizational problems in business life.
3
Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan research and work using knowledge and skills gained in the field of business.
2
Organize the activities for organizational goals and purposes independently.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Criticize advanced knowledge and skills in the field with a critical approach.
2
Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
2
Use the information and communication technology software and equipment required for business.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply the social, scientific, cultural and ethical values at the stages of collection of data, their implementation, interpretation and announcement of results in the field of business.
2
Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 4 52
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 2 26
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 3 3
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 3 3
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0