TR EN

GENDER REPRESENTATION IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI310 GENDER REPRESENTATION IN ADVERTISING 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This lesson; It aims to provide students with awareness of how gender is represented and negotiated in the media and advertisements.
Contents of the Course Unit: The content of the course consists of the concept of gender, gender studies, feminism and its history, queer theory, sexism in the media and advertising, and examination of gender representation in advertising through examples.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Evaluates examples of how gender is represented in advertising.
Examines the use of women in advertising in line with ethics.
Explains gender representations in advertising as a part of the society and culture.
Compares examples of established creativity such as gender representation in advertising.
Discusses the qualities of gender representation in advertisements.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading a book chapter on the subject Introduction to the Course, Purpose and Scope of the Course, Information about Weekly Topics Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
2 Reading a book chapter on the subject Biological, Somatic, Psychological, Gender Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
3 Reading a book chapter on the subject Gender Studies Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
4 Reading a book chapter on the subject What is Feminism? Feminist Theories Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
5 Reading a book chapter on the subject Feminist Theories and History of Feminism Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
6 Reading a book chapter on the subject Queer Theory Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
7 Reading a book chapter on the subject Sexist Discourse Against Women and Examples Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
8 - MID-TERM EXAM -
9 Reading a book chapter on the subject Homophobic Discourse and Examples Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
10 Reading a book chapter on the subject Genderist Ads and Examples Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
11 Reading a book chapter on the subject Genderist Ads and Examples Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
12 Reading a book chapter on the subject Representations of Women in Advertisements and Examples Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
13 Reading a book chapter on the subject Representations of Men and Examples in Advertisements Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
14 Reading a book chapter on the subject Sexuality in Advertisements Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
15 Reading a book chapter on the subject General Evaluation and Summary Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Kuruoğlu, Huriye, Aydın, Bermal (2014). Toplumsal Cinsiyet ve Medya. Ankara: Detay Yayıncılık.
Batı, Uğur (2016). Reklamın Dili: Dilbilim-Strateji-Mesaj-Retorik-Göstergebilim. İstanbul: Alfa.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences.
2
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
3
Communicate and explain the current information about communication with communication theories.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
2
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
2
Analyze the international media structures and choose the media structure that is appropriate for his/her community.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level through media practices.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply his / her knowledge about media management and organization in his / her professional life.
2
Propose individual or team solutions for any problems in professional applications and production.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
2
Critically interpret the economic, political and sociological dimensions of the media.
3
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conduct literature research in a foreign language related to his/her field.
2
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Defend scientific, social and ethical values in his / her field studies.
2
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 2 28
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 3 42
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0