INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT425	INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to assess how public relations are used by different actors in the international context.
Contents of the Course Unit:	Contents of the course include the subjects as in definition of internationalism, explaining international concepts related to public relations, analysis of samples from Turkey and other countries, listing of international actors, listing the stages of international public relations and advertising campaigns.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define at least 3 of international public relations environments
List the stages of international public relations and publicity campaign
Summarize at least 4 concepts of international public relations and publicity
Summarize the characteristics of at least 2 international public relations actors
Comparatively analyze the international public relations and publicity campaigns and the international and local campaigns organized in Turkey through case studies
Evaluate the practices of international public relations through a case study

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	Defining Public Relations and International Public Relations and Their Goals	Lecture
2	Literature review	Relations Between Public Relations and International Relations and International Marketing and Its Importance	Lecture & Question and Answer
3	Literature review	Main Problems in terms of International Public Relations	Lecture & Question and Answer
4	Literature review	Power and Hegemonial in International Relations	Lecture & Question and Answer
5	Literature review	Propaganda in Public Relations	Lecture & Question and Answer
6	Literature review	Lobbying in Public Relations	Lecture & Question and Answer
7	Literature review	Public Opinion Diplomacy in Public Relations	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Literature review	Examples on The Subject, General Revision	Lecture & Question and Answer
10	Literature review	Global Brand Definition and Examples for Global Brand	Lecture & Question and Answer
11	Literature review	Definition of Sponsorship and Its Features, Sponsorship for Global Brands in terms of Marketing Communication	Lecture & Question and Answer
12	Literature review	Sponsorship Examples for Global Brands	Lecture & Question and Answer
13	Literature review	Corporate Social Responsibility (KSS) Definition and Its Features, KSS for Global Brands	Lecture & Question and Answer
14	Literature review	Crisis Communication and Samples from Global Brands for Crisis Communication	Lecture & Question and Answer
15	Literature review	General Revision	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Becerikli, S. Y. (2005). Uluslararasi Halkla Iliskiler, Ankara: Nobel Publications
Yilmaz, S. (2008). Guc ve Politika, Istanbul: Alfa Publications
Kotler, P. ve Lee N. (2008). Kurumsal Sosyal Sorumluluk, Istanbul: MediaCat
Narbay, M. S. (2006). Kriz Iletisimi, Ankara: Nobel Publications
Botan, C. (1992). International public relations: Critique and reformulation. Public Relations Review, 18(2): 149-159.
Bardhan, N., ve Weaver, C. K. (Eds.). (2011). Public relations in global cultural contexts: Multi-paradigmatic perspectives. Routledge.
Sha, B. L. (2006). Cultural identity in the segmentation of publics: An emerging theory of intercultural public relations. Journal of Public Relations Research, 18(1): 45-65.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.
2	Summarize the basic communication theories with information about the field of Radio Television and Cinema.
3	Communicate and explain the current information about communication with communication theories.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
2	Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
2	Analyze the international media structures and choose the media structure that is appropriate for his/her community.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level through media practices.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply his / her knowledge about media management and organization in his / her professional life.
2	Propose individual or team solutions for any problems in professional applications and production.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
2	Critically interpret the economic, political and sociological dimensions of the media.
3	Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conduct literature research in a foreign language related to his/her field.
2	Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defend scientific, social and ethical values in his / her field studies.
2	Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127