Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT321 | STATISTICAL APPLICATIONS IN PUBLIC RELATIONS | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. NİSA GÜLENER YILDIRIM |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | Objective of this course is to enable students in public relations to be qualified in qualitative and quantitative research designs and to be able to analyze data effectively by using statistical programs. |
Contents of the Course Unit: | The contents of the course include topics such as: population, sample, Qualitative Research Design, Quantitative Research Design, questionnaire creation, SPSS usage. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define basic concepts related with qualitative method |
Define basic concepts related with quantitative method |
Set a research question about public relations and design a research in accordance quantitative or qualitative research processes |
Relate research methods to the appropriate methods in the field |
Analyze the data by entering SPSS program |
Interpret the findings of a research conducted by qualitative or quantitative research method |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Introduction to Statistics | Narration, Question-Response, Examination method |
2 | Reading | Research question, limitation of research | Narration, Question-Response, Examination method |
3 | Reading | Population and sample | Narration, Question-Response, Examination method |
4 | Reading | Sample types and sampling methods | Narration, Question-Response, Examination method |
5 | Reading | Forming a questionnaire; multiple choice, open ended question types | Narration, Question-Response, Examination method |
6 | Reading | Forming a questionnaire; multiple choice, open ended question types | Narration, Question-Response, Examination method |
7 | Reading | Introduction to SPSS program; Introduction of menus | Narration, Question-Response, Examination method |
8 | - | MID-TERM EXAM | - |
9 | Reading | Explanation of SPSS basic analysis types | Narration, Question-Response, Examination method |
10 | Reading | Comparison of qualitative and quantitative research methods | Narration, Question-Response, Examination method |
11 | Reading | Basic concepts in qualitative research; Characteristics of interviews, group interviews and in-depth interviews | Narration, Question-Response, Examination method |
12 | Reading | Preparation of qualitative research questionnaire; directed and non-directed interview types | Narration, Question-Response, Examination method |
13 | Reading | Samples from quantitative research methods; report evaluation | Narration, Question-Response, Examination method |
14 | Reading | Samples from qualitative research methods; report evaluation | Narration, Question-Response, Examination method |
15 | Reading | Evaluation | - |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Arslan, D. A. (2017). Sosyal Bilimlerde Araştırma Yöntem ve Teknikleri. İstanbul: Paradigma Akademi Yayınları. |
Kümbetoğlu, B. (2005). Sosyoloji ve antropolojide niteliksel yöntem ve araştırma. İstanbul: Bağlam. |
Neuman, W.L. (2008). Toplumsal Araştırma Yöntemleri. İstanbul: Yayınodası Yayıncılık. |
Köseoğlu, M. ve Yamak, R. (2011). Uygulamalı istatistik. Trabzon: Derya Kitabevi |
Baş, T. ve Ulun A. (2008). Nitel araştırma yöntemleri: NVivo 7.0 ile nitel veri analizi. İstanbul: Seçkin |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the basic concepts of economics, administrative and human sciences.
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2 |
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
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3 |
Communicate and explain the current information about communication with communication theories.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
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2 |
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
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2 |
Analyze the international media structures and choose the media structure that is appropriate for his/her community.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level through media practices.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply his / her knowledge about media management and organization in his / her professional life.
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2 |
Propose individual or team solutions for any problems in professional applications and production.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
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2 |
Critically interpret the economic, political and sociological dimensions of the media.
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3 |
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Conduct literature research in a foreign language related to his/her field.
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2 |
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Defend scientific, social and ethical values in his / her field studies.
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2 |
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 13 | 3 | 39 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 1 | 1 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 1 | 1 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 45 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |