Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT336 | TV ADVERTISING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. NİSA GÜLENER YILDIRIM |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to introduce the students the steps of television advertising, how to summarize the concepts related to television advertising and evaluate the creative process of the advertisement by the students. |
Contents of the Course Unit: | Contents of the course include the subjects such as summarizing the steps of filming, explaining the concepts of montage and budgeting, explanation of concepts related to television advertising, listing the stages through which the ad is passed until the advertisement is reached from the creation of the advertisement, assessment of television advertisements, display of creative advertising examples. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define the concepts of scenario, caste, budgeting and montage correctly |
List at least 3 of the features that should be considered in the scenario, storyboard and text writing stage |
Explain the connection of television advertising with art and technology through a commercial film |
Relate the connection between television advertisement formats, stage and techniques of formation |
Explain at least 3 of the features that should be in television advertising |
Choose the necessary elements for the television advertisement in the ad's decision phase |
Evaluate the stages of creative process required for television advertising |
Evaluate the film-making process through an advertisement film example |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | TV Advertising | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Concepts in TV Advertising | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Working Styles in Production Firms | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | Relations Between Advertising Agencies and Production Firms | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Production Stages I | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Production Stages II | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Production Stages III | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Production Stages IV | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Research n Product and Service | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Creative Strategy | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook | Slogan, scenario, synopsis, treatment, storyboard, pack shot | Lecture & Question and Answer |
13 | Reading the related subject in the coursebook | Editing Advertising | Lecture & Question and Answer |
14 | Reading the related subject in the coursebook | Ad Shot Stages | Lecture & Question and Answer |
15 | Reading the related subject in the coursebook | Ad Shot Stages | Lecture & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Yolcu, E. (2001). Televizyon Reklamciliği. Istanbul: Istanbul Universitesi Publications |
Isiktas, S. (2018).Turkiye’de Reklam Tarihi Gelisimi ve Televizyon Reklam Arastirmalari. Istanbul: Hiperlink |
Akbulut, N. T. ve Erdogan, E. B. (2007). Televizyon Reklam Filmi Yapimi. Istanbul: Beta Bookstore |
Stewart, D. W. ve Furse, D. H. (1986). Effective television advertising: A study of 1000 commercials. Lexington Books. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the basic concepts of economics, administrative and human sciences.
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2 |
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
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3 |
Communicate and explain the current information about communication with communication theories.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
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2 |
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
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2 |
Analyze the international media structures and choose the media structure that is appropriate for his/her community.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level through media practices.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply his / her knowledge about media management and organization in his / her professional life.
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2 |
Propose individual or team solutions for any problems in professional applications and production.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
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2 |
Critically interpret the economic, political and sociological dimensions of the media.
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3 |
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Conduct literature research in a foreign language related to his/her field.
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2 |
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Defend scientific, social and ethical values in his / her field studies.
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2 |
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |